Home  › Social › Social Media
33ebert

Ebert's Year in Social Media: Thumbs Up And Down

  |  June 21, 2011   |  Comments

Film critic Roger Ebert has trouble avoiding Twitter hornet's nest.

33ebertRoger Ebert seems to love social media, but does it love him back? It's debatable, as one of America's strongest personal journalism brands has had one of the strangest years on Twitter and Facebook.

Ebert yesterday made waves by tweeting "Friends don't let jackasses drink and drive." The Twitter comment was made in the wake of "Jackass" actor Ryan Dunn dying in a car accident hours after he tweeted a photo of himself drinking a beer.

This morning, Ebert tweeted that his Facebook Page had been taken down. Around 9 am ET, his Twitter message read: "Facebook has removed my page in response, apparently, to malicious complaints from one or two jerks." His Page has since been restored.

Facebook spokesperson Andrew Noyes suggested to ClickZ News via email that temporary page removal was unrelated to the Dunn controversy. He wrote, "The page was removed in error. We apologize for the inconvenience."

It's the latest incident in which Ebert appears to have entered a Twitter hornet's nest. In January, he tweeted "I'd rather be called a Nigger than a Slave," protesting the decision by a publisher of "The Adventures of Huckleberry Finn" to replace the word "nigger" with "slave" in all instances in the Mark Twain classic. He eventually apologized on Twitter for upsetting people with the language.

Ebert also tested Amazon affiliate marketing on Twitter from November 2010 until March, only to pull the plug on the initiative.

Why'd he quit? Some of his 479,000 Twitter followers and 58,000 Facebook "likers" accused him of shilling for products. Ebert had pitched books about Alfred Hitchcock, packaged goods like O.N.E. coconut water, and New Balance sneakers.

ClickZ News sent Ebert questions about the Amazon endeavor, which he answered on his Chicago Sun Times blog in a piece dubbed, "What's the deal with those Amazon tweets?" The film critic went into great lengths describing how he ran his Amazon-Twitter program. For instance, his response to a question about how he was financially compensated as an affiliate was 829 words long.

But that early January blog has since been removed from his archives.

Strange indeed.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • SEO Specialist
      SEO Specialist (Bankrate.com) - New YorkBankrate, Inc. operates a network of personal finance related web sites for consumers.  Our sites provide...
    • Search Manager
      Search Manager (LOYAL3) - San FranciscoThe Role: We are looking for a bright, driven and personable performance-based marketer to join LOYAL3’...
    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...