Marketing News & Expert Advice
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Cannes, France--
Today's a big day for Carolyn Everson, Facebook's top marketer. At 5:30 pm (CET), she'll take the stage at the Palais des Festivals to discuss the evolution of the site and its ad offerings to thousands of clients and agency people.
It's easily her biggest speaking gig since taking the job in February. But if she's feeling the pressure, it didn't show this morning as she took a few minutes to chat with ClickZ on camera.
In the interview, she outlines the main points she plans to make, including the thinking behind Facebook's "Stories engine," as the company is calling it. She also talks about the importance of Cannes to Facebook and to the industry at large.
Early Bird Rate Extended!
Nov. 4-7, 2013: This year's SES Chicago agenda focuses on aligning paid, owned and earned media to help you drive quality traffic and increase conversions.
Register today and save up to $400!
Final Early Bird deadline extended to October 11.
ABOUT THE AUTHOR
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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