Here's what Facebook's top marketer plans to say during her big appearance at Cannes Lions.
Today's a big day for Carolyn Everson, Facebook's top marketer. At 5:30 pm (CET), she'll take the stage at the Palais des Festivals to discuss the evolution of the site and its ad offerings to thousands of clients and agency people.
It's easily her biggest speaking gig since taking the job in February. But if she's feeling the pressure, it didn't show this morning as she took a few minutes to chat with ClickZ on camera.
In the interview, she outlines the main points she plans to make, including the thinking behind Facebook's "Stories engine," as the company is calling it. She also talks about the importance of Cannes to Facebook and to the industry at large.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.