facebook-everson

Cannes Video: A Chat With Facebook's Carolyn Everson

  |  June 22, 2011   |  Comments

Here's what Facebook's top marketer plans to say during her big appearance at Cannes Lions.

Cannes, France--

Today's a big day for Carolyn Everson, Facebook's top marketer. At 5:30 pm (CET), she'll take the stage at the Palais des Festivals to discuss the evolution of the site and its ad offerings to thousands of clients and agency people.

It's easily her biggest speaking gig since taking the job in February. But if she's feeling the pressure, it didn't show this morning as she took a few minutes to chat with ClickZ on camera.

In the interview, she outlines the main points she plans to make, including the thinking behind Facebook's "Stories engine," as the company is calling it. She also talks about the importance of Cannes to Facebook and to the industry at large.

ClickZ Live San Francisco Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...