New hires at Gotham Direct, R/GA London, and Push.
Gotham Direct appoints Adam Krumwiede to EVP, group media director. Krumwiede is moving to Gotham Direct after serving as senior partner, group director at MediaCom/Mediaedge:cia. In addition to managing development of the media team, he will handle all issues at Gotham concerning consumer engagement, communications planning and media strategy.
Russell Davies joins R/GA London as head of planning. Davies joins R/GA London after serving as head of planning for EMEA at Ogilvy. In charge of developing strategic relationships with clients, he will be reporting to VP, Managing Director Jim Moffatt and Chief Strategy Officer William Charmock.
Push advertising agency welcomes six new staff members to its team. In the past six months Push has hired six new employees ranging from junior to senior level positions throughout many departments. Mark Oldham will serve as marketing director, Janet Ray as account supervisor, Matt Ma as Web developer, Mary Furino and Tim Chinatangul as account coordinators, and Autumn Thomas as media coordinator.
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IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
September 30, 2014
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October 23, 2014
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