Also, Nokia announces focus on location-based services.
Greystripe Launches Mobile Video Ads in Response to Client Demand
ValueClick-owned mobile ad network Greystripe announced the availability of video formats this week, allowing advertisers to buy video ads across its range of partner apps and mobile web sites, targeted to iPhone, iPad, and Android users.
The firm says it can serve video ads into over a billion impressions on a monthly basis, either as an interstitial or alongside content. After viewing the video, users can be presented with a range of calls to action, prompting them to visit landing pages, view maps, or post content to social sites, for example.
According to Greystripe GM Michael Chang the network has seen increased demand for video inventory from advertisers over the past six months, and the company "expects mobile video ads to be a major growth driver as we head into peak advertising season at the end of the year."
Nokia Renews Focus on Location-Based Mobile Services and Ads
Finnish handset manufacturer Nokia says it's redoubling its efforts around location-based services, and hopes to provide opportunities for advertisers, application developers and merchants around the growing technology.
To help it do so it's formed a dedicated Location and Commerce business unit, which will integrate Navteq - the location and mapping company it acquired in 2008 - with its existing social location service operations. The firm has also appointed existing Nokia employee Michael Halbherr to spearhead that effort, reporting into CEO Stephen Elop.
Mixpo Extends Dynamic Video Ads to Tablet Devices
Video ad firm Mixpo has extended its interactive video technology to tablet devices, allowing advertisers to use its formats across apps and websites on devices such as the iPad using HTML5.
On the firm's platform, ads and ad content can be tailored based on geography, time of day or message sequencing. The technology automatically determines the consumer's device and deploys the appropriate ad, whether a FLASH or HTML5 version.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.