Also, Nokia announces focus on location-based services.
Greystripe Launches Mobile Video Ads in Response to Client Demand
ValueClick-owned mobile ad network Greystripe announced the availability of video formats this week, allowing advertisers to buy video ads across its range of partner apps and mobile web sites, targeted to iPhone, iPad, and Android users.
The firm says it can serve video ads into over a billion impressions on a monthly basis, either as an interstitial or alongside content. After viewing the video, users can be presented with a range of calls to action, prompting them to visit landing pages, view maps, or post content to social sites, for example.
According to Greystripe GM Michael Chang the network has seen increased demand for video inventory from advertisers over the past six months, and the company "expects mobile video ads to be a major growth driver as we head into peak advertising season at the end of the year."
Nokia Renews Focus on Location-Based Mobile Services and Ads
Finnish handset manufacturer Nokia says it's redoubling its efforts around location-based services, and hopes to provide opportunities for advertisers, application developers and merchants around the growing technology.
To help it do so it's formed a dedicated Location and Commerce business unit, which will integrate Navteq - the location and mapping company it acquired in 2008 - with its existing social location service operations. The firm has also appointed existing Nokia employee Michael Halbherr to spearhead that effort, reporting into CEO Stephen Elop.
Mixpo Extends Dynamic Video Ads to Tablet Devices
Video ad firm Mixpo has extended its interactive video technology to tablet devices, allowing advertisers to use its formats across apps and websites on devices such as the iPad using HTML5.
On the firm's platform, ads and ad content can be tailored based on geography, time of day or message sequencing. The technology automatically determines the consumer's device and deploys the appropriate ad, whether a FLASH or HTML5 version.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT