Home  › Media › Video
vwgreenpeace

Greenpeace Targets VW With Mini-Vader Ad Spoof

  |  June 28, 2011   |  Comments

Turns hit Super Bowl campaign against the auto maker.

Greenpeace has spoofed VW's "The Force" TV spot in an online campaign highlighting the auto maker's alleged opposition to new European CO2 emissions standards. The effort plays on the Star Wars theme, suggesting VW has "turned to the dark side," and is "threatening our planet by opposing cuts to CO2 emissions."

A website dedicated to the effort at VWdarkside.com features a spoof video of VW's own campaign, and prompts users to sign a petition to "join the rebellion" against Europe's largest car firm. Users are also prompted to join the effort via Facebook, and to share the YouTube-hosted viral effort via Twitter and email.

As of 6pm Tuesday the video had received over 130,000 views, and the Facebook page had attracted 13,000 likes. The petition, meanwhile, had garnered more than 47,000 submissions.

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...