Turns hit Super Bowl campaign against the auto maker.
Greenpeace has spoofed VW's "The Force" TV spot in an online campaign highlighting the auto maker's alleged opposition to new European CO2 emissions standards. The effort plays on the Star Wars theme, suggesting VW has "turned to the dark side," and is "threatening our planet by opposing cuts to CO2 emissions."
A website dedicated to the effort at VWdarkside.com features a spoof video of VW's own campaign, and prompts users to sign a petition to "join the rebellion" against Europe's largest car firm. Users are also prompted to join the effort via Facebook, and to share the YouTube-hosted viral effort via Twitter and email.
As of 6pm Tuesday the video had received over 130,000 views, and the Facebook page had attracted 13,000 likes. The petition, meanwhile, had garnered more than 47,000 submissions.
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT