Home  › Social › Social Media
stlouisarch

Facebook Expands Deals, Deepens Amex Partnership

  |  June 29, 2011   |  Comments

Discounts platform enters three cities including St. Louis; marketers to use credit card points to buy ads.

Facebook's seven-weeks-old Deals platform is now open for business in Charlotte, NC, St. Louis, and Minneapolis, bringing its total markets to eight. The move highlights the social site's growing attempts to woo SMBs with marketing and commerce solutions.

A Facebook spokesperson told ClickZ News, "The early feedback from businesses has been positive, and they have been able to find new customers to bring into their stores. Facebook has seen that people are finding a lot of Deals through their friends and that Deals found through friends have higher conversion rates for businesses. We're also seeing an increase in fans of a business after the Deal has run."

Meanwhile, the Palo Alto, CA-based company has expanded its partnership with American Express. Amex's Membership Rewards customers can now utilize their redeemable points to purchase ads on Facebook's self-service platform.

The ads-for-points effort seems to sync up smoothly with Amex's SMB-focused Open program, although Ed Gilligan, vice chairman at New York-based Amex, told The USA Today that all card holders can participate.

"When we ask small-business owners to name their biggest challenge, the answer is always finding new customers," Gilligan said to the daily newspaper.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...