cameronkerry-doc

Obama Administration Wants Privacy Rule to Work Worldwide

  |  June 29, 2011   |  Comments

Commerce Department wants privacy legislation to influence regulations worldwide.

The U.S. Department of Commerce is pushing for privacy rules that work on a global scale. The department's general counsel stressed the need for comprehensive data privacy legislation to influence privacy regulations across international borders, in part to ensure business innovation and trade is not hampered by privacy rules.

cameronkerry-doc

Speaking at today's Senate Commerce Committee hearing on "Privacy and Data Security: Protecting Consumers in the Modern World," Cameron Kerry (left), general counsel for the Obama administration's Commerce Department, reiterated the department's support for comprehensive privacy legislation.

"I can report to you that comprehensive legislation will send a strong message of U.S. leadership that could form a model for partners, help prevent fragmentation of the world's privacy laws and undue restrictions on businesses that conduct international trade," said Kerry, a witness at the hearing. Representatives of the Federal Trade Commission and Federal Communications Commission also spoke as witnesses on the panel.

Kerry said members of the DOC met with European data privacy commissioners in Budapest two weeks ago.

"This is an area where congressional action can have a significant impact," said Kerry regarding data privacy and the ability for U.S. legislation to influence regulations worldwide.

However, always sensitive to business concerns, the department emphasizes the need for any new privacy laws to make room for industry to innovate and account for existing self-regulatory programs. "Legislation shouldn't add duplicative or overly burdensome regulatory requirements to businesses that already adhere to strong privacy principles or are subject to existing sectoral regimes."

The DOC's commercial data privacy report published in December also recognized the need for an international approach. "The U.S. Government should work with our allies and trading partners to promote low-friction, cross-border data flow through increased global interoperability of privacy frameworks." The report signaled support for self-regulation, encouraging development of voluntary, enforceable privacy codes of conduct for particular industries. It also suggested that a new DOC division could serve as a hub for efforts among stakeholders and the FTC.

In 2009, the European Union passed privacy regulations calling for national governments to ensure that consumers are able to give consent before cookies are placed on their machines. The U.K. has delayed enforcement of the rule.

Also in his address to lawmakers today, Kerry suggested that legislation should be "Technology neutral" to accommodate for unforeseen platforms and technologies.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs