Home  › Media › Video

Germany Leads European Online Video Viewing

  |  July 1, 2011   |  Comments

Beats other major EU markets in terms of audience scale and volume of content consumed.

Internet users in Germany view more online video than in other major markets across the continent, according to data from comScore.

Among the territories currently reported in the firm's Video Metrix measurement service, more users in the country watched online video, and also spent longer viewing it than in any other during the month of April.

In terms of unique viewers, Germany was followed by Russia and France, with the United Kingdom representing the fourth largest market. Ranked by hours per viewer, however, Turkey and Spain lined up second and third, followed by the U.K.

Online Video in Selected European Countries, Ranked by Videos per Viewer, April 2011
  Videos per Viewer Hours per Viewer Total Unique Viewers (000)
Germany 186.9 19.6 44,928
Turkey 168.6 18.7 20,732
United Kingdom 166.4 17.0 32,594
Spain 150.9 18.4 18,902
France 131.2 12.8 38,658
Italy 114.8 12.8 18,690
Russia 86.8 9.7 39,840
Source: comScore





Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.