Home  › Media › Video

Germany Leads European Online Video Viewing

  |  July 1, 2011   |  Comments

Beats other major EU markets in terms of audience scale and volume of content consumed.

Internet users in Germany view more online video than in other major markets across the continent, according to data from comScore.

Among the territories currently reported in the firm's Video Metrix measurement service, more users in the country watched online video, and also spent longer viewing it than in any other during the month of April.

In terms of unique viewers, Germany was followed by Russia and France, with the United Kingdom representing the fourth largest market. Ranked by hours per viewer, however, Turkey and Spain lined up second and third, followed by the U.K.

Online Video in Selected European Countries, Ranked by Videos per Viewer, April 2011
  Videos per Viewer Hours per Viewer Total Unique Viewers (000)
Germany 186.9 19.6 44,928
Turkey 168.6 18.7 20,732
United Kingdom 166.4 17.0 32,594
Spain 150.9 18.4 18,902
France 131.2 12.8 38,658
Italy 114.8 12.8 18,690
Russia 86.8 9.7 39,840
Source: comScore

 

 

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs