IPad-only campaign runs through July.
Samsung hopes U.K. smartphone consumers aren't all Apple brand loyalists saving up for the new iPhone, as it's targeting them with an iPad campaign. In an effort that runs through July, the Korean company's interactive ads let iPad users view the new Samsung SII from a variety of angles via the tablet's touch-screen interface.
TV Guide app users in the U.K. will be served the promotion at the bottom of the tablet screen as they read articles. If they touch the ad, it will take over the screen, where they can begin observing the Samsung SII's features in a three-dimensional manner. In one example, when a user tilts the iPad, the smartphone responds by moving on the screen. A video showing how the ad works appears below.
The initiative was developed by agency Starcom MediaVest and the technology firm Cooliris, and is being distributed through the mobile ad network InMobi.
"The ad allows the consumer to see how sleek and thin the phone is," Soujanya Bhumkar, CEO of Cooliris, told ClickZ News. "It gives them an experience similar to if they were holding it in their hands while in a store."
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.