Samsung hopes U.K. smartphone consumers aren't all Apple brand loyalists saving up for the new iPhone, as it's targeting them with an iPad campaign. In an effort that runs through July, the Korean company's interactive ads let iPad users view the new Samsung SII from a variety of angles via the tablet's touch-screen interface.
TV Guide app users in the U.K. will be served the promotion at the bottom of the tablet screen as they read articles. If they touch the ad, it will take over the screen, where they can begin observing the Samsung SII's features in a three-dimensional manner. In one example, when a user tilts the iPad, the smartphone responds by moving on the screen. A video showing how the ad works appears below.
The initiative was developed by agency Starcom MediaVest and the technology firm Cooliris, and is being distributed through the mobile ad network InMobi.
"The ad allows the consumer to see how sleek and thin the phone is," Soujanya Bhumkar, CEO of Cooliris, told ClickZ News. "It gives them an experience similar to if they were holding it in their hands while in a store."
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
March 19, 2014