Samsung Offers Smartphone to Apple Users

Samsung hopes U.K. smartphone consumers aren't all Apple brand loyalists saving up for the new iPhone, as it's targeting them with an iPad campaign. In an effort that runs through July, the Korean company's interactive ads let iPad users view the new Samsung SII from a variety of angles via the tablet's touch-screen interface.

TV Guide app users in the U.K. will be served the promotion at the bottom of the tablet screen as they read articles. If they touch the ad, it will take over the screen, where they can begin observing the Samsung SII's features in a three-dimensional manner. In one example, when a user tilts the iPad, the smartphone responds by moving on the screen. A video showing how the ad works appears below.

The initiative was developed by agency Starcom MediaVest and the technology firm Cooliris, and is being distributed through the mobile ad network InMobi.

"The ad allows the consumer to see how sleek and thin the phone is," Soujanya Bhumkar, CEO of Cooliris, told ClickZ News. "It gives them an experience similar to if they were holding it in their hands while in a store."