Home  › Social › Social Media
zuckerberg

Facebook's New Tools Won't Help Marketers

  |  July 6, 2011   |  Comments

Brands can't use video calling or group chat.

Facebook's new video calling and group chat features won't open up new opportunities for brands to connect with "likes" or fans, the social site informed ClickZ News.

When asked if brands can use the new channels, a company spokesperson said in an email: "Marketers can't video call people who like their Pages and can't group chat with fans. Also…Facebook ads can't be targeted to private information such as chat and messages."

In terms of group chat, Facebook differentiates itself from Google+, possibly to the chagrin of marketers. Brands like Ford have already begun employing the one-week-old platform to chat with up to 10 consumers.

zuckerbergFacebook partnered with Microsoft-owned Skype to create the video calling feature, which became available today. Early this afternoon, the companies announced the development at Facebook's Palo Alto, CA headquarters, where Facebook CEO Mark Zuckerberg said video calling and group chat "were basically web features for now," suggesting the functions would eventually be available for mobile users.

Zuckerberg (pictured) also shed some light on how Facebook sees the future of digital. During the next five years, he said, "Every app is going to be social."

Meanwhile, Zuckerberg confirmed recent reports that his site had surpassed 750 million monthly active users. "We didn't report it [ourselves] because that's not the important metric anymore," he said, while pointing to engagement statistics as his company's new Holy Grail.

Tags:

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...