Assignment includes "Call of Duty" and "Skylanders" franchises.
SapientNitro Expands Digital Work for Activision. SapientNitro has added digital marketing strategy and support duties for game publisher Acitivision.
The agency will provide activation strategy, campaign creation and other services for "Call of Duty: Modern Warfare 3," slated for global launch on November 8, 2011, and for the upcoming "Skylanders: Spyro’s Adventure." Kevin MacLean, VP and general manager at SapientNitro, said it has worked with the client since earlier this year and that the new arrangement sets the stage for a long-term relationship. He added Activision is centralizing its agency roster after traditionally working with a larger number of smaller shops.
The creative agency of record for the Call of Duty franchise is TBWA\Chiat\Day. For Skylanders it's 72andSunny.
T-Mobile USA Names Big Fuel Social Agency of Record. After a competitive review, the pure-play social media agency was selected to lead the development and integration of social media into T-Mobile’s marketing efforts. Big Fuel’s other large corporate clients include GM, Microsoft and Colgate-Palmolive.
Pro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015