Assignment includes "Call of Duty" and "Skylanders" franchises.
SapientNitro Expands Digital Work for Activision. SapientNitro has added digital marketing strategy and support duties for game publisher Acitivision.
The agency will provide activation strategy, campaign creation and other services for "Call of Duty: Modern Warfare 3," slated for global launch on November 8, 2011, and for the upcoming "Skylanders: Spyro’s Adventure." Kevin MacLean, VP and general manager at SapientNitro, said it has worked with the client since earlier this year and that the new arrangement sets the stage for a long-term relationship. He added Activision is centralizing its agency roster after traditionally working with a larger number of smaller shops.
The creative agency of record for the Call of Duty franchise is TBWA\Chiat\Day. For Skylanders it's 72andSunny.
T-Mobile USA Names Big Fuel Social Agency of Record. After a competitive review, the pure-play social media agency was selected to lead the development and integration of social media into T-Mobile’s marketing efforts. Big Fuel’s other large corporate clients include GM, Microsoft and Colgate-Palmolive.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT