find-us-on-facebook

Facebook CPCs Rose 22 Percent in Q2

  |  July 12, 2011   |  Comments

Ad prices on the social network continue to rise.

The average cost of CPC ads on Facebook rose significantly during the second quarter of the year, according to ad management platform provider Efficient Frontier's quarterly digital marketing performance report.

On a quarter-over-quarter basis, the company estimated ad prices on the social network rose by an average of 22 percent, as competition for ad space continued to escalate. Those estimates are based on aggregated spending patterns from advertisers across its platform.

That 22 percent growth represents a slowing compared with the 40 percent quarter-over-quarter growth in prices Efficient Frontier reported in Q1. However, the company suggested that the variation could be attributed to the immaturity of the medium, which continues to create high volatility in the marketplace.

The report predicted that Facebook CPCs will continue to grow at a double digit pace for the remainder of this year.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...