Ad prices on the social network continue to rise.
The average cost of CPC ads on Facebook rose significantly during the second quarter of the year, according to ad management platform provider Efficient Frontier's quarterly digital marketing performance report.
On a quarter-over-quarter basis, the company estimated ad prices on the social network rose by an average of 22 percent, as competition for ad space continued to escalate. Those estimates are based on aggregated spending patterns from advertisers across its platform.
That 22 percent growth represents a slowing compared with the 40 percent quarter-over-quarter growth in prices Efficient Frontier reported in Q1. However, the company suggested that the variation could be attributed to the immaturity of the medium, which continues to create high volatility in the marketplace.
The report predicted that Facebook CPCs will continue to grow at a double digit pace for the remainder of this year.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT