Marketing News & Expert Advice
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Microsoft continued to grow its share of U.S. search queries in June, while market leader Google's remained unchanged, according to data from comScore.
The measurement firm estimated that Microsoft's Bing accounted for 14.4 percent of searches in June, up from the 14.1 percent it attracted in May. Google's share remained constant at 65.5 percent of searches, meanwhile, while Yahoo's product accounted for 15.9 percent.
| Explicit Core Share* of U.S. Searches Among Leading Providers, May 2011 vs June 2011 | ||||
|---|---|---|---|---|
| Share of Searches (%) | ||||
| Domain | May 2011 | June 2011 |
Month-over-Month Point |
|
| Google Sites | 65.5 | 65.5 | 0.0 | |
| Yahoo Sites | 15.9 | 15.9 | 0.0 | |
| Microsoft Sites | 14.1 | 14.4 | 0.3 | |
| Ask Network | 2.9 | 2.9 | 0.0 | |
| AOL Network | 1.5 | 1.4 | -0.1 | |
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Note: Data is based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers. *Excludes contextually driven searches that do not reflect specific user intent to interact with search results. |
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| Source: comScore 2011 | ||||
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ABOUT THE AUTHOR
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
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