Home  › Social › Social Media
bigfuel

Publicis Adds Big Fuel to Vivaki Wing

  |  July 18, 2011   |  Comments

Holding company purchases well-known social media agency.

Publicis Groupe has purchased a 51 percent stake in social media agency Big Fuel, the companies announced today. Big Fuel will become part of the holding company's Vivaki wing, which includes Digitas, Razorfish, Starcom MediaVest Group, and Zenith Optimedia.

It will report through Laura Lang, CEO of Digitas and a Vivaki board director. Financial terms were not disclosed.

Big Fuel, headquartered in New York with an office in Detroit, counts General Motors, T-Mobile, Clorox, Microsoft, Philips, and Colgate-Palmolive as clients. The agency has made a name for itself as a big brand "social AOR," growing from 30 to 170 employees in the last year and a half.

In a prepared release, Lang of Digitas said, "Big Fuel is a dynamic social media agency with a scalable model that encompasses social tools, process, a content studio, and a distribution network. As a result, it will extend the creative and content resourcing of Digitas and Razorfish. They specialize in taking brands from content to commerce, and their social media operating system has earned them Social AOR status with some of the world's most powerful marketers."

Tags:

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...