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U.S. Online Video Views Reach Record High in June

  |  July 19, 2011   |  Comments

Users' hunger for video content continues to grow.

Internet users in the U.S. engaged in over 6.2 billion video viewing sessions in June, representing an all time high, according to comScore's Video Metrix measurement product. The measurement firm defines a viewing session as a period of time with continuous video viewing followed by a 30-minute period of video inactivity.

Google sites, including YouTube, acounted for a whopping 37 percent of those sessions, racking up over 2 billion of them, and also attracted the largest audience with 149 million unique viewers. Music video publisher Vevo followed, with an audience of 63 million uniques, trailed by Yahoo sites with 52 million.

In the ad space, meanwhile, long-form video site Hulu served the greatest number of ads over the course of the month, followed by ad network Tremor Media and ad exchange Adap.tv.

Top U.S. Online Video Content Properties by Unique Viewers June 2011
Property Total Unique Viewers (000) Viewing Sessions (000) Minutes per Viewer
Total Internet : Total Audience 178,447 6,255,493 1,008.3
Google Sites 149,281 2,311,116 324.1
VEVO 63,003 399,503 112.0
Yahoo Sites 52,665 247,834 34.8
Microsoft Sites 50,663 286,892 32.8
Viacom Digital 49,493 274,933 76.8
Facebook.com 47,687 167,137 20.7
AOL, Inc. 43,915 251,987 49.3
Turner Digital 30,063 121,301 46.2
Hulu 26,701 156,939 184.8
Amazon Sites 21,247 43,193 8.3
Source: comScore Video Metrix


Top U.S. Online Video Properties by Video Ads Viewed June 2011
Property Video Ads (000) Frequency (Ads per Viewer) Reach of U.S. Population (%)
Total Internet : Total Audience 5,286,917 35.6 49.2
Hulu 1,001,736 38.8 8.6
Tremor Media Video Network* 753,034 12.1 20.7
Adap.tv* 677,708 11.0 20.5
BrightRoll Video Network* 628,600 9.5 21.9
Specific Media* 421,722 6.8 20.4
Undertone* 332,597 13.2 8.3
SpotXchange Video Ad Network* 281,859 7.8 11.9
Viacom Digital 275,230 10.4 8.8
Microsoft Sites 226,951 9.2 8.2
Aol, Inc. 217,347 7.3 9.9

Source: comScore Video Metrix

*Denotes ad network or ad exchange.



Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

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