Home  › Media › Video

U.S. Online Video Views Reach Record High in June

  |  July 19, 2011   |  Comments

Users' hunger for video content continues to grow.

Internet users in the U.S. engaged in over 6.2 billion video viewing sessions in June, representing an all time high, according to comScore's Video Metrix measurement product. The measurement firm defines a viewing session as a period of time with continuous video viewing followed by a 30-minute period of video inactivity.

Google sites, including YouTube, acounted for a whopping 37 percent of those sessions, racking up over 2 billion of them, and also attracted the largest audience with 149 million unique viewers. Music video publisher Vevo followed, with an audience of 63 million uniques, trailed by Yahoo sites with 52 million.

In the ad space, meanwhile, long-form video site Hulu served the greatest number of ads over the course of the month, followed by ad network Tremor Media and ad exchange Adap.tv.

Top U.S. Online Video Content Properties by Unique Viewers June 2011
Property Total Unique Viewers (000) Viewing Sessions (000) Minutes per Viewer
Total Internet : Total Audience 178,447 6,255,493 1,008.3
Google Sites 149,281 2,311,116 324.1
VEVO 63,003 399,503 112.0
Yahoo Sites 52,665 247,834 34.8
Microsoft Sites 50,663 286,892 32.8
Viacom Digital 49,493 274,933 76.8
Facebook.com 47,687 167,137 20.7
AOL, Inc. 43,915 251,987 49.3
Turner Digital 30,063 121,301 46.2
Hulu 26,701 156,939 184.8
Amazon Sites 21,247 43,193 8.3
Source: comScore Video Metrix

 

Top U.S. Online Video Properties by Video Ads Viewed June 2011
Property Video Ads (000) Frequency (Ads per Viewer) Reach of U.S. Population (%)
Total Internet : Total Audience 5,286,917 35.6 49.2
Hulu 1,001,736 38.8 8.6
Tremor Media Video Network* 753,034 12.1 20.7
Adap.tv* 677,708 11.0 20.5
BrightRoll Video Network* 628,600 9.5 21.9
Specific Media* 421,722 6.8 20.4
Undertone* 332,597 13.2 8.3
SpotXchange Video Ad Network* 281,859 7.8 11.9
Viacom Digital 275,230 10.4 8.8
Microsoft Sites 226,951 9.2 8.2
Aol, Inc. 217,347 7.3 9.9

Source: comScore Video Metrix

*Denotes ad network or ad exchange.

 

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...