Home  › Media › Video

U.S. Online Video Views Reach Record High in June

  |  July 19, 2011   |  Comments

Users' hunger for video content continues to grow.

Internet users in the U.S. engaged in over 6.2 billion video viewing sessions in June, representing an all time high, according to comScore's Video Metrix measurement product. The measurement firm defines a viewing session as a period of time with continuous video viewing followed by a 30-minute period of video inactivity.

Google sites, including YouTube, acounted for a whopping 37 percent of those sessions, racking up over 2 billion of them, and also attracted the largest audience with 149 million unique viewers. Music video publisher Vevo followed, with an audience of 63 million uniques, trailed by Yahoo sites with 52 million.

In the ad space, meanwhile, long-form video site Hulu served the greatest number of ads over the course of the month, followed by ad network Tremor Media and ad exchange Adap.tv.

Top U.S. Online Video Content Properties by Unique Viewers June 2011
Property Total Unique Viewers (000) Viewing Sessions (000) Minutes per Viewer
Total Internet : Total Audience 178,447 6,255,493 1,008.3
Google Sites 149,281 2,311,116 324.1
VEVO 63,003 399,503 112.0
Yahoo Sites 52,665 247,834 34.8
Microsoft Sites 50,663 286,892 32.8
Viacom Digital 49,493 274,933 76.8
Facebook.com 47,687 167,137 20.7
AOL, Inc. 43,915 251,987 49.3
Turner Digital 30,063 121,301 46.2
Hulu 26,701 156,939 184.8
Amazon Sites 21,247 43,193 8.3
Source: comScore Video Metrix

 

Top U.S. Online Video Properties by Video Ads Viewed June 2011
Property Video Ads (000) Frequency (Ads per Viewer) Reach of U.S. Population (%)
Total Internet : Total Audience 5,286,917 35.6 49.2
Hulu 1,001,736 38.8 8.6
Tremor Media Video Network* 753,034 12.1 20.7
Adap.tv* 677,708 11.0 20.5
BrightRoll Video Network* 628,600 9.5 21.9
Specific Media* 421,722 6.8 20.4
Undertone* 332,597 13.2 8.3
SpotXchange Video Ad Network* 281,859 7.8 11.9
Viacom Digital 275,230 10.4 8.8
Microsoft Sites 226,951 9.2 8.2
Aol, Inc. 217,347 7.3 9.9

Source: comScore Video Metrix

*Denotes ad network or ad exchange.

 

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

WEBINARS

Jobs

    • Product Manager - Contract position
      Product Manager - Contract position (Wiley Publishing) - HobokenThis position can be located in either Hoboken, NJ or Indianapolis, IN. We are...
    • Manager of Online Advertising
      Manager of Online Advertising (Connections Education) - ColumbiaCompany Summary: Connections Education is a leading provider of high-quality, highly...
    • SEO Manager
      SEO Manager (Ziff Davis) - New YorkAre you an experienced digital marketer with enterprise level SEO experience that wakes up in the morning thinking...