Home  › Marketing › Retail
lunchbox

JWT's New Lunchbox Packs Digital and Retail Sandwich

  |  July 20, 2011   |  Comments

Legendary agency buys small shop with big clients.

JWT has acquired Lunchbox, a 70-person agency out of Los Angeles that combines shopper marketing with digital elements for brands like Unilever, Kimberly-Clark, Walmart, and Disney. Terms of the deal were not disclosed.

New York-based JWT picks up a company that helps brands marry online, social, and mobile with shopper marketing, a retail-based discipline involving category management, displays, sales, packaging, promotion, and research.

On the mobile front, Lunchbox has helped Kimberly-Clark brand Kotex develop an iPhone app called MeDaily, which lets women journal about their daily lives while tracking their menstrual cycle. It allows them to upload images, songs, and entries to social networks like Facebook and Twitter. In another instance, the agency aided Disney in cross-promoting items on Walmart.com for branded categories like Toy Story and Hannah Montana as well as general ones such as Baby, Home, and Cars. The agency syncs up such digital examples with in-store integration.

Lunchbox, which is led by CEO Adam Roe and CMO Kevin Weisberg, will retain its brand, staff, and operations, including offices in San Francisco, Chicago, and Bentonville, AR. Roe and Weisberg will report to David Eastman, JWT's CEO and worldwide digital director.

Meanwhile, it's the second large WPP-owned property to buy a marketing boutique this week. On Monday, Publicis purchased a majority stake in New York digital shop Big Fuel. And according to a ClickZ News source close to the situation, WPP is nearing a deal to acquire Arkansas indie Rockfish Interactive.

Tags:

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • SEM Portfolio Manager
    SEM Portfolio Manager (Ask.com) - OaklandAs a top US internet site, Ask.com’s mission is to get our millions of users across the globe the...