Home  › Marketing › Retail
lunchbox

JWT's New Lunchbox Packs Digital and Retail Sandwich

  |  July 20, 2011   |  Comments

Legendary agency buys small shop with big clients.

JWT has acquired Lunchbox, a 70-person agency out of Los Angeles that combines shopper marketing with digital elements for brands like Unilever, Kimberly-Clark, Walmart, and Disney. Terms of the deal were not disclosed.

New York-based JWT picks up a company that helps brands marry online, social, and mobile with shopper marketing, a retail-based discipline involving category management, displays, sales, packaging, promotion, and research.

On the mobile front, Lunchbox has helped Kimberly-Clark brand Kotex develop an iPhone app called MeDaily, which lets women journal about their daily lives while tracking their menstrual cycle. It allows them to upload images, songs, and entries to social networks like Facebook and Twitter. In another instance, the agency aided Disney in cross-promoting items on Walmart.com for branded categories like Toy Story and Hannah Montana as well as general ones such as Baby, Home, and Cars. The agency syncs up such digital examples with in-store integration.

Lunchbox, which is led by CEO Adam Roe and CMO Kevin Weisberg, will retain its brand, staff, and operations, including offices in San Francisco, Chicago, and Bentonville, AR. Roe and Weisberg will report to David Eastman, JWT's CEO and worldwide digital director.

Meanwhile, it's the second large WPP-owned property to buy a marketing boutique this week. On Monday, Publicis purchased a majority stake in New York digital shop Big Fuel. And according to a ClickZ News source close to the situation, WPP is nearing a deal to acquire Arkansas indie Rockfish Interactive.

Tags:

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...