Home  › Social › Social Media
subwayfreshbuzz

Subway Hopes Facebook 'Buzz' Is on Key

  |  July 21, 2011   |  Comments

Brand aligns with MTV for music-based promotion.

Subway and MTV have partnered to promote the sandwich maker's "Fresh Buzz" campaign. Each month, the brands will select five musical artists and feature them via a tab on Subway's Facebook page.

Viewers will be able to listen to MP3s, watch music videos, obtain exclusive live performances and artist interviews, and engage with other Subway "likers." In addition, MTV's "Live in NYC" concert series will stream live on Subway's Facebook page.

The initiative will receive a push via MTV's digital and TV properties, as well as those of its sister brands, VH1 and CMT. Also, all of the companies involved will encourage "likers" to tweet on Twitter about the program with the hashtag #SubwayFreshBuzz.

Three of the featured artists have been announced so far. They are the indie band Foster the People, country artist Brantley Gilbert, and Latin music star Ximena Sarinana. The campaign runs through at least October.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...