Brand aligns with MTV for music-based promotion.
Subway and MTV have partnered to promote the sandwich maker's "Fresh Buzz" campaign. Each month, the brands will select five musical artists and feature them via a tab on Subway's Facebook page.
Viewers will be able to listen to MP3s, watch music videos, obtain exclusive live performances and artist interviews, and engage with other Subway "likers." In addition, MTV's "Live in NYC" concert series will stream live on Subway's Facebook page.
The initiative will receive a push via MTV's digital and TV properties, as well as those of its sister brands, VH1 and CMT. Also, all of the companies involved will encourage "likers" to tweet on Twitter about the program with the hashtag #SubwayFreshBuzz.
Three of the featured artists have been announced so far. They are the indie band Foster the People, country artist Brantley Gilbert, and Latin music star Ximena Sarinana. The campaign runs through at least October.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014