Brand aligns with MTV for music-based promotion.
Subway and MTV have partnered to promote the sandwich maker's "Fresh Buzz" campaign. Each month, the brands will select five musical artists and feature them via a tab on Subway's Facebook page.
Viewers will be able to listen to MP3s, watch music videos, obtain exclusive live performances and artist interviews, and engage with other Subway "likers." In addition, MTV's "Live in NYC" concert series will stream live on Subway's Facebook page.
The initiative will receive a push via MTV's digital and TV properties, as well as those of its sister brands, VH1 and CMT. Also, all of the companies involved will encourage "likers" to tweet on Twitter about the program with the hashtag #SubwayFreshBuzz.
Three of the featured artists have been announced so far. They are the indie band Foster the People, country artist Brantley Gilbert, and Latin music star Ximena Sarinana. The campaign runs through at least October.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
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