Tim Allen Joins Arnold Worldwide, SapientNitro Wins LadBrokes.
Tim Allen Joins Arnold Worldwide as Creative Director. Allen formerly served at R/GA working on large-scale projects with Nike, MasterCard, Adobe and IBM. He will move to Arnold Worldwide’s Boston headquarters as VP, creative director where he will work across all client accounts and report to Chief Creative Officer Pete Favat. Allen is the latest in a stream of high-end digital talent recently hired by Arnold Worldwide, the results of which can be seen in 2011 campaigns for Carnival Cruise Lines, Jack Daniel’s, Ocean Spray and McDonald’s McCafe products.
SapientNitro Hired as Ladbrokes’ Lead Creative Agency. Ladbrokes, the UK betting and gaming company, has awarded its advertising account including TV advertising, print, radio, digital, video, social media and retail communications, to SapientNitro. The agency previously provided strategy and technology services to Ladbrokes’ online and retail operations. The new TV and print campaigns are scheduled to debut in August.
GMC Uses Online Tools From MRM Worldwide. The digital and direct agency of McCann Group is enabling customization and social sharing of Buick and GMC vehicle configurations.
GroupM Realigns Top Media Investment Executives. The management shift affects three agencies: Maxus, MEC and MediaCom. Christine Fuller, former managing partner, director of implementation at MEC will become managing director, media investments at MediaCom. John Miles, former managing partner, director of investments for MediaCom, will move to sister agency Maxus as managing director, media investments, a new position for the agency.
Gotham Direct Opens New Office in the United Kingdom. The media strategy company aims to expand and assist Europe-based clients in launching operations in US markets. In addition to Europe, Gotham Direct plans to expand its global presence to Asia with an office in either Singapore or Shanghai as soon as next year.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
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IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 23, 2014
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