Tim Allen Joins Arnold Worldwide, SapientNitro Wins LadBrokes.
Tim Allen Joins Arnold Worldwide as Creative Director. Allen formerly served at R/GA working on large-scale projects with Nike, MasterCard, Adobe and IBM. He will move to Arnold Worldwide’s Boston headquarters as VP, creative director where he will work across all client accounts and report to Chief Creative Officer Pete Favat. Allen is the latest in a stream of high-end digital talent recently hired by Arnold Worldwide, the results of which can be seen in 2011 campaigns for Carnival Cruise Lines, Jack Daniel’s, Ocean Spray and McDonald’s McCafe products.
SapientNitro Hired as Ladbrokes’ Lead Creative Agency. Ladbrokes, the UK betting and gaming company, has awarded its advertising account including TV advertising, print, radio, digital, video, social media and retail communications, to SapientNitro. The agency previously provided strategy and technology services to Ladbrokes’ online and retail operations. The new TV and print campaigns are scheduled to debut in August.
GMC Uses Online Tools From MRM Worldwide. The digital and direct agency of McCann Group is enabling customization and social sharing of Buick and GMC vehicle configurations.
GroupM Realigns Top Media Investment Executives. The management shift affects three agencies: Maxus, MEC and MediaCom. Christine Fuller, former managing partner, director of implementation at MEC will become managing director, media investments at MediaCom. John Miles, former managing partner, director of investments for MediaCom, will move to sister agency Maxus as managing director, media investments, a new position for the agency.
Gotham Direct Opens New Office in the United Kingdom. The media strategy company aims to expand and assist Europe-based clients in launching operations in US markets. In addition to Europe, Gotham Direct plans to expand its global presence to Asia with an office in either Singapore or Shanghai as soon as next year.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
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Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
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