levick

AOL Sales Chief Levick out After Management Shuffle

  |  July 25, 2011   |  Comments

Firm re-jigs management to promote ad sales growth.

levickAOL's senior sales figure Jeff Levick is leaving the company following global changes to its management and advertising business structure. Levick was one of CEO Tim Armstrong's key hires following his appointment to the role in 2009. Prior to their two-year stint together at AOL, the pair had worked closely at Google.

In a memo sent to AOL employees today, Armstrong detailed a number of changes to the firm's ad business organization. Ned Brody - who formerly reported to Levick as president of the Advertising.com Group - will be promoted to the newly created position of chief revenue officer and president of AOL Advertising, responsible for overseeing all of the company's global ad businesses, including its owned and operated network products.

Armstrong wrote, "There are three goals we are hoping to accomplish with Ned in this new position. The first is a unified premium strategy for advertisers and publishers. The second is consistent growth in advertising spend across all our properties and networks. The third is a more rigorous approach to advertising and publishing system design."

In addition to Brody's new role, four AOL staffers are being promoted to senior VP of sales - Tim Castelli, Wendy MacGregor, Tim Richards, and Jim Norton. Meanwhile, Michael O'Connor will be promoted to VP, head of sales operations.

Regarding Levick specifically, Armstrong stated, "Jeff undertook one of the toughest jobs in the Internet space when he joined AOL," and said he helped lead a "shift in perception and quality of the AOL advertising experience." The extensive reorganization of its ad business suggests that shift wasn't dramatic enough, however.

In an emailed statement to ClickZ, an AOL spokesperson said, "Today's move simplifies our structure and better positions the company to deliver on our growth strategies. We have stabilized the foundation of the company over the past year and are now fully focused on executing on our core goals - leading in digital content, including mobile and video, and leading in brand advertising."

In his note to staff, Armstrong, added, "The future for AOL is getting brighter and we are on the path of returning AOL to growth."

Outside of its ad business, AOL also made structural changes to its general management structure, with Chris Grosso, Brian Kaminsky, Kerry Trainor, Jay Kirsch, and Heather Harde reporting directly to Armstrong, and overseeing the company's AOL.com, Huffington Post, Entertainment, Marketplace, and Technology properties, respectively.

The company also said it plans to consolidate its own marketing functions and the corporate communications team into a single organization, led by Maureen Sullivan, VP of corporate communications and marketing.

Tags:

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...