Former Microsoft/aQuantive exec heads to company with troubled international operations.
Former Microsoft/aQuantive executive Scott Howe has been named CEO of Acxiom, a marketing data services and technology company.
The high-profile digital ad technology executive joins a 42-year-old company that has encountered tumult in recent months. In March, John Meyer, Acxiom's CEO, resigned after three years, and Christopher Wolf, its chief financial officer, left in June.
In May, Acxiom took an $80 million write-down, mostly tied to its European operations. The company, based in Little Rock, AR, had annual revenue of $1.16 billion in 2010.
"Acxiom has superior talent, incredible technology and a world-renowned client roster - a strong foundation for success as the lines between traditional and digital marketing disappear," Howe said in a prepared statement.
As a marketing data services company, Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.
Howe was corporate vice president, advertiser and publisher solutions at Microsoft; he left there in May 2010. Before that, he held executive positions at interactive company aQuantive, which was acquired by Microsoft in 2007. At aQuantive, Howe managed digital agency Avenue A/Razorfish; Drive Performance Media, now known as Microsoft Media Network; and Atlas International, an enterprise software application for advertising.
Since leaving Microsoft, Howe was working on a startup called King of the Web, according to his LinkedIn profile. It is described as a "portfolio of online game shows."
Jerry Gramaglia had served as Acxiom's interim chief executive officer since Meyer's departure in March.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT