Former Microsoft/aQuantive exec heads to company with troubled international operations.
Former Microsoft/aQuantive executive Scott Howe has been named CEO of Acxiom, a marketing data services and technology company.
The high-profile digital ad technology executive joins a 42-year-old company that has encountered tumult in recent months. In March, John Meyer, Acxiom's CEO, resigned after three years, and Christopher Wolf, its chief financial officer, left in June.
In May, Acxiom took an $80 million write-down, mostly tied to its European operations. The company, based in Little Rock, AR, had annual revenue of $1.16 billion in 2010.
"Acxiom has superior talent, incredible technology and a world-renowned client roster - a strong foundation for success as the lines between traditional and digital marketing disappear," Howe said in a prepared statement.
As a marketing data services company, Acxiom collects, analyzes, and parses customer and business information for clients, helping them to target advertising campaigns, score leads, and more.
Howe was corporate vice president, advertiser and publisher solutions at Microsoft; he left there in May 2010. Before that, he held executive positions at interactive company aQuantive, which was acquired by Microsoft in 2007. At aQuantive, Howe managed digital agency Avenue A/Razorfish; Drive Performance Media, now known as Microsoft Media Network; and Atlas International, an enterprise software application for advertising.
Since leaving Microsoft, Howe was working on a startup called King of the Web, according to his LinkedIn profile. It is described as a "portfolio of online game shows."
Jerry Gramaglia had served as Acxiom's interim chief executive officer since Meyer's departure in March.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.