Promoted Tweets to Followers aims to boost visibility among users who follow the advertiser.
Twitter will start letting brands pay to deliver tweets "at or near the top" of the timelines of their followers, the company announced on its blog today. The offering, called "Promoted Tweets to Followers," aims to increase the visibility of a company's tweets among people who have already expressed an interest in it.
Launch partners include Best Western, Dell, Gatorade, Groupon, HBO, JetBlue (see image), LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, TNT and Virgin America. Their tweets will appear in the new Twitter program during the "next several weeks," according to the blog post.
LivingSocial spokesperson Brendan Lewis told ClickZ News that Promoted Trends to Followers "provides us with another avenue to reach our members, and give them an advanced look at some deals before they hit 'conventionally,' like on our website or [mobile] app."
Meanwhile, Twitter hopes the move bolsters its monetization portfolio, which includes Promoted Trends ($120,000 per day with global brand reach), Promoted Accounts, and Promoted Tweets. The company didn't clarify pricing for Promoted Tweets to Followers.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.