Young takes reins from Phil Cowdell, who was appointed chairman.
Antony Young Named CEO of Mindshare North America. Previously U.S. CEO of Optimedia, Young takes the reins at Mindshare N.A. from Phil Cowdell, who was appointed chairman after two years as chief executive.
Also at Mindshare N.A., Geoffrey Greenblatt was named director of gaming. He was formerly associate director, gaming strategy for Mindshare Interaction.
MediaSmith Appoints Preston Bealle to New York Post. Bealle was already a board member of the San Francisco-based media agency. He'll now work full-time basis as SVP, director, New York, a role with national business development responsibility. His agency experience includes time at JWT New York and Saatchi New York.
New CEO of GroupM Entertainment & Sports Partnerships. Bryce Townsend will head up the media agency network's entertainment and sports consultancy. He succeeds Greg Luckman, who has left for CAA Sports, a unit of Creative Artists Agency.
Nina Boys contributed.
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT