Marc Landsberg will step down as CEO of MRM Worldwide to focus on corporate development for McCann Worldgroup, the digital and direct agency's parent network within Interpublic Group.
He is replaced by Bill Kolb, (left) MRM's president and COO since 2007 and a longtime McCann Worldgroup exec. From 2000 to 2004, Kolb was global president and COO of Momentum; from 2004 to 2007 he was CFO/COO at MRM.
The change comes on the heels of two other senior departures. Chief Growth Officer Michael Miller and Solange Claudio, SVP of operations, both recently left the agency.
For Landsberg, the transition ends a dual role. Since last year he has juggled management of MRM with his responsibility for McCann Worldgroup's corporate development and merger and aquisition activity.
After a several month transition, Lansberg will serve as non-executive chairman of MRM, focusing on key clients and other initiatives.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
December 12, 2013
1:00pm ET / 10:00am PT