Landsberg will focus on corporate development and acquisitions for McCann Worldgroup.
Marc Landsberg will step down as CEO of MRM Worldwide to focus on corporate development for McCann Worldgroup, the digital and direct agency's parent network within Interpublic Group.
He is replaced by Bill Kolb, (left) MRM's president and COO since 2007 and a longtime McCann Worldgroup exec. From 2000 to 2004, Kolb was global president and COO of Momentum; from 2004 to 2007 he was CFO/COO at MRM.
The change comes on the heels of two other senior departures. Chief Growth Officer Michael Miller and Solange Claudio, SVP of operations, both recently left the agency.
For Landsberg, the transition ends a dual role. Since last year he has juggled management of MRM with his responsibility for McCann Worldgroup's corporate development and merger and aquisition activity.
After a several month transition, Lansberg will serve as non-executive chairman of MRM, focusing on key clients and other initiatives.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT