Landsberg will focus on corporate development and acquisitions for McCann Worldgroup.
Marc Landsberg will step down as CEO of MRM Worldwide to focus on corporate development for McCann Worldgroup, the digital and direct agency's parent network within Interpublic Group.
He is replaced by Bill Kolb, (left) MRM's president and COO since 2007 and a longtime McCann Worldgroup exec. From 2000 to 2004, Kolb was global president and COO of Momentum; from 2004 to 2007 he was CFO/COO at MRM.
The change comes on the heels of two other senior departures. Chief Growth Officer Michael Miller and Solange Claudio, SVP of operations, both recently left the agency.
For Landsberg, the transition ends a dual role. Since last year he has juggled management of MRM with his responsibility for McCann Worldgroup's corporate development and merger and aquisition activity.
After a several month transition, Lansberg will serve as non-executive chairman of MRM, focusing on key clients and other initiatives.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015