Landsberg will focus on corporate development and acquisitions for McCann Worldgroup.
Marc Landsberg will step down as CEO of MRM Worldwide to focus on corporate development for McCann Worldgroup, the digital and direct agency's parent network within Interpublic Group.
He is replaced by Bill Kolb, (left) MRM's president and COO since 2007 and a longtime McCann Worldgroup exec. From 2000 to 2004, Kolb was global president and COO of Momentum; from 2004 to 2007 he was CFO/COO at MRM.
The change comes on the heels of two other senior departures. Chief Growth Officer Michael Miller and Solange Claudio, SVP of operations, both recently left the agency.
For Landsberg, the transition ends a dual role. Since last year he has juggled management of MRM with his responsibility for McCann Worldgroup's corporate development and merger and aquisition activity.
After a several month transition, Lansberg will serve as non-executive chairman of MRM, focusing on key clients and other initiatives.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT