Eateries get bombarded with pitches from Groupon, LivingSocial, Scoutmob, and the rest.
Damir Kamber, manager of Baroni Italian in Atlanta, has been on the job for merely three weeks. But he's quickly discovered what decision-makers for many restaurants are experiencing around the country - a barrage of sales calls from a burgeoning number of daily deals providers like Groupon, LivingSocial, Google Offers, Scoutmob, etc.
"It's nonstop," Kamir told ClickZ News. "It's like a full-time job now. I've heard from Groupon and a bunch of other sites that I've never heard of."
Judy Farinha, owner of Portland restaurant Tributes, uses few but strong words to describe the number of calls she's getting from deals sites.
"Ridiculous," she said. "It's overwhelming."
Farinha said the sales pitches from the numerous sites echo each other. "They all say that you were selected because of the great consumer reviews they read on Yelp or another site," she said. "They'll use the word 'feature.' They say, 'We want to feature you exclusively.'"
Tributes ran a 50 percent discount via Scoutmob on July 18. Three days after the deal went live, Farinha said, "We had six come in today. We had one yesterday. We want to try new things and get new customers…We've gotten a couple of new faces so far."
Jerry Costanza, owner of La Bistecca Italian Grille in Plymouth, MI, said he gets a lot of calls from deals sites, too, but doesn't seem to mind. La Bistecca has run three Groupon offers in the last nine months, he said, each bringing in new patrons.
"I've had several [pitches] from those sites," Costanza said. "But I'm not getting any more calls than I do from other kinds of media."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT