Home  › Social › Social Commerce
gowanusyachtclub

Will Groupon Make Foursquare Less Fun?

  |  July 29, 2011   |  Comments

Clever do-it-yourself offers may be harder to find among deals clutter.

Since Foursquare started encouraging taverns to create check-in specials, bar owners manning the post during slow hours could be found scribbling clever ad copy on the back of a napkin. But now that deals from Groupon and five other companies are starting to populate Foursquare's app, stumbling upon those fun and whimsical offers may become more of the proverbial needle in the haystack.

AboutFoursquare.com uncovered the new Groupon partnership earlier today. Groupon's regular daily deals and Now! offers have gone live in Chicago, and New York-based Foursquare said other cities will be rolled out as early as Sunday.

The move comes two weeks after the location-based app brought on board Groupon competitors LivingSocial, Gilt Groupe, AT&T, Zozi, and BuyWithMe. Foursquare users will be able to view and purchase the third-party deals by tapping the "Explore" button.

And for seasoned Foursquare aficionados, exploring one's locale is indeed changing as the platform increasingly monetizes. Whether offers authored by local merchants on the app's self-service platform will now get lost in the shuffle remains to be seen. While merchants can employ tongue-in-cheek ad copy via Groupon and other deals platforms, "classic" Foursquare do-it-yourself efforts will now have to compete with many more mobile offers.

Here are a couple current examples of fun Foursquare copy by New York City bars.

Gowanus Yacht Club, Carroll Gardens, Brooklyn:

gowanusyachtclub

Idle Hands Bar, Alphabet City, Manhattan:

idle-hands

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...