Will Groupon Make Foursquare Less Fun?
Clever do-it-yourself offers may be harder to find among deals clutter.
Clever do-it-yourself offers may be harder to find among deals clutter.
Since Foursquare started encouraging taverns to create check-in specials, bar owners manning the post during slow hours could be found scribbling clever ad copy on the back of a napkin. But now that deals from Groupon and five other companies are starting to populate Foursquare’s app, stumbling upon those fun and whimsical offers may become more of the proverbial needle in the haystack.
AboutFoursquare.com uncovered the new Groupon partnership earlier today. Groupon’s regular daily deals and Now! offers have gone live in Chicago, and New York-based Foursquare said other cities will be rolled out as early as Sunday.
The move comes two weeks after the location-based app brought on board Groupon competitors LivingSocial, Gilt Groupe, AT&T, Zozi, and BuyWithMe. Foursquare users will be able to view and purchase the third-party deals by tapping the “Explore” button.
And for seasoned Foursquare aficionados, exploring one’s locale is indeed changing as the platform increasingly monetizes. Whether offers authored by local merchants on the app’s self-service platform will now get lost in the shuffle remains to be seen. While merchants can employ tongue-in-cheek ad copy via Groupon and other deals platforms, “classic” Foursquare do-it-yourself efforts will now have to compete with many more mobile offers.
Here are a couple current examples of fun Foursquare copy by New York City bars.
Gowanus Yacht Club, Carroll Gardens, Brooklyn:
Idle Hands Bar, Alphabet City, Manhattan:
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleThis week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...
View articleIt may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships wi...
View articleSnapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the p...
View articleUser generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...
View articleThe tragic earthquake in Nepal showed how impactful social media can be in times of a disaster. But raising awareness is just one way social media can...
View articleFacebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not the...
View article