Agency confirms it has landed AB Inbev brand.
VML has been awarded the Stella Artois account by Anheuser-Busch InBev, becoming the brand's first digital AOR. John Mulvihill, director of marketing services for WPP-owned VML, told ClickZ in an email that the partnership was forged "about a month ago."
Mulvihill also confirmed that his Kansas City-based agency was now leading social media marketing for Saks Fifth Avenue, though he wasn't sure when that relationship began.
The account wins had been rumored for weeks and were first reported by AgencySpy.
VML was one of five companies profiled by ClickZ in a recent feature on interactive agencies in the heartland. Its clients have included Microsoft, ESPN, Kellogg's, Southwest Airlines, and Colgate.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
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