Agency confirms it has landed AB Inbev brand.
VML has been awarded the Stella Artois account by Anheuser-Busch InBev, becoming the brand's first digital AOR. John Mulvihill, director of marketing services for WPP-owned VML, told ClickZ in an email that the partnership was forged "about a month ago."
Mulvihill also confirmed that his Kansas City-based agency was now leading social media marketing for Saks Fifth Avenue, though he wasn't sure when that relationship began.
The account wins had been rumored for weeks and were first reported by AgencySpy.
VML was one of five companies profiled by ClickZ in a recent feature on interactive agencies in the heartland. Its clients have included Microsoft, ESPN, Kellogg's, Southwest Airlines, and Colgate.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT