Dealmap acquisition brings 2 million users.
Google has purchased The Dealmap for an undisclosed sum, the latter revealed on its blog today.
The 14-month-old daily deals site claims to have 2 million consumer recipients of its web, mobile, social, and email discount offers. According to the San Francisco start-up, one million of those users have downloaded The Dealmap iPhone/Android app. The company also aggregates deals from other discount sites like Groupon, Home Run, and Sign Post. Unlike most deals platforms, it offers a map feature so users can visualize when deals are in their proximity.
Mountain View, CA-based Google issued the following statement: "We are impressed with what The Dealmap team has accomplished and excited to welcome them to Google. We've been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants."
It's unclear whether The Dealmap will keep its brand, as the company says it plans to continue its distribution partnerships with CityGrid, Local.com, MerchantCircle, MyPoints, Savings.com, SuperMedia, T-Mobile, and others. The daily deals site seemed to be leaving the door open to being transitioned into the search giant's Google Offers and Google Wallet products.
It wrote, "People will still be able to access local and daily deals through The Dealmap website, mobile apps, and daily email, and we'll continue supporting The Dealmap API and feeds for existing sourcing and distribution partners. As we're ready to share more about integration and transition plans, we'll update our partners and consumers on progress and any news."
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.