Dealmap acquisition brings 2 million users.
Google has purchased The Dealmap for an undisclosed sum, the latter revealed on its blog today.
The 14-month-old daily deals site claims to have 2 million consumer recipients of its web, mobile, social, and email discount offers. According to the San Francisco start-up, one million of those users have downloaded The Dealmap iPhone/Android app. The company also aggregates deals from other discount sites like Groupon, Home Run, and Sign Post. Unlike most deals platforms, it offers a map feature so users can visualize when deals are in their proximity.
Mountain View, CA-based Google issued the following statement: "We are impressed with what The Dealmap team has accomplished and excited to welcome them to Google. We've been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants."
It's unclear whether The Dealmap will keep its brand, as the company says it plans to continue its distribution partnerships with CityGrid, Local.com, MerchantCircle, MyPoints, Savings.com, SuperMedia, T-Mobile, and others. The daily deals site seemed to be leaving the door open to being transitioned into the search giant's Google Offers and Google Wallet products.
It wrote, "People will still be able to access local and daily deals through The Dealmap website, mobile apps, and daily email, and we'll continue supporting The Dealmap API and feeds for existing sourcing and distribution partners. As we're ready to share more about integration and transition plans, we'll update our partners and consumers on progress and any news."
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT