Dealmap acquisition brings 2 million users.
Google has purchased The Dealmap for an undisclosed sum, the latter revealed on its blog today.
The 14-month-old daily deals site claims to have 2 million consumer recipients of its web, mobile, social, and email discount offers. According to the San Francisco start-up, one million of those users have downloaded The Dealmap iPhone/Android app. The company also aggregates deals from other discount sites like Groupon, Home Run, and Sign Post. Unlike most deals platforms, it offers a map feature so users can visualize when deals are in their proximity.
Mountain View, CA-based Google issued the following statement: "We are impressed with what The Dealmap team has accomplished and excited to welcome them to Google. We've been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants."
It's unclear whether The Dealmap will keep its brand, as the company says it plans to continue its distribution partnerships with CityGrid, Local.com, MerchantCircle, MyPoints, Savings.com, SuperMedia, T-Mobile, and others. The daily deals site seemed to be leaving the door open to being transitioned into the search giant's Google Offers and Google Wallet products.
It wrote, "People will still be able to access local and daily deals through The Dealmap website, mobile apps, and daily email, and we'll continue supporting The Dealmap API and feeds for existing sourcing and distribution partners. As we're ready to share more about integration and transition plans, we'll update our partners and consumers on progress and any news."
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET