Home  › Social › Social Commerce
amazon-local

Amazon Debuts Local Deals in 14 Markets

  |  August 2, 2011   |  Comments

Goes live in Chicago, Florida, and West Coast communities.

Amazon doesn't appear to be toe-dipping with its entry into the sprawling daily deals space. The online retail giant has recently taken Amazon Local into 14 markets, with Chicago announced today. The other markets are: the Washington communities of Seattle, Bellevue/Eastside, Tacoma, and Snohomish County; the California markets of Inland Empire, Long Beach, Los Angeles, North Orange County, San Fernando Valley, Westside/South Bay, and San Gabriel Valley; Palm Beach, FL, and Boise, ID.

amazon-localFour weeks ago, fellow e-commerce titan Priceline entered the daily deals melee, arguing it's a "natural fit" because of its established discounts brand. The space now includes dozens - if not hundreds - of digital commerce firms offering heavily discounted vouchers to consumers. And in a statement from a company spokesperson, Amazon echoed Priceline in its explanation for jumping into the ever more crowded space: "Customers already know and trust Amazon.com for their online purchases, and now with Amazon Local, they can also find great deals right in their own city."

Interestingly, the Seattle-based company has set up a dedicated 24/7 customer service line for Amazon Local. It's prominently placed in the upper right-hand corner on the deals pages; whereas finding the toll-free number on Amazon.com involves several online steps.

Its business-to-business sales force will inevitably run into a bevy of competitors that are already pummeling businesses with calls - firms such as Groupon, LivingSocial, Google Offers, Facebook Deals, BuyWithMe, Scoutmob, and American Express, and others. It has become fair to ask: How many more sales calls from daily deals companies can local merchants handle?

According to Damir Kamber, manager of Baroni Italian in Atlanta, the calls are coming "nonstop."

"It's like a full-time job now," Kamber explained to ClickZ News. "I've heard from Groupon and a bunch of other sites that I've never heard of."

In a related development, LivingSocial has purchased South Korean daily deals player Ticket Monster. It has more than 600 employees and pitches approximately 60 deals per day.

Brendan Lewis, spokesperson for the Washington, DC-based LivingSocial, told ClickZ that Ticket Monster would retain its brand post-acquisition. Terms of the buyout were not disclosed.

Amazon already has a stake in the daily deals space, courtesy of its investment in Groupon competitor LivingSocial. A $20-for-$10 offer on Amazon.com back in January was the splashiest promotion LivingSocial had distributed until that date.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...