Hopes the agency will support its efforts through both digital and offline channels.
Interpublic-owned McCann Worldgroup has purchased London-based interactive design and usability agency AllofUs, and hopes the purchase will help it keep pace with emerging interactive technologies both on- and offline.
Formed in 2003, AllofUs specializes in user-experience design for web and mobile, as well as physical environments such as event, exhibition and retail spaces. Previous clients include the BBC, BSkyB, Microsoft, and Nokia, as well as arts and cultural institutions including Tate Britain and the Science Museum in London.
Commenting in a press release, Nick Brien, McCann Worldgroup CEO, suggested the purchase will help the agency network more successfully straddle digital and traditional channels as the two increasingly overlap.
"The proliferation and adoption of new interactive technologies has advanced at a rate faster than anyone could have predicted… The creative uses of technology and user-experience design have become two increasingly crucial components for any brand agency looking to compete in this new world," Brien said.
Following the acquisition AllofUs will work closely with McCann's U.K. offices, as well as other Interpublic properties such as MRM London. Its branding will, however, remain intact, and the operation will continue to be led by co-founders Nick Cristea, design director; Orlando Mathias, director of R&D; Simon Sankarayya, art director; and Phil Gerrard, business director.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT