Home  › Stats › Audience/Traffic

Asians and Hispanics Dominate Online Video Consumption

  |  August 5, 2011   |  Comments

Whites consume less online video than other major ethnic groups.

Asian users spend more time consuming online video content than any other ethnicity, followed by Hispanic, African American, and White users, according to data on U.S. users from Nielsen.

The audience measurement company estimates Asians spend over six hours longer watching Internet video than Whites, on a monthly basis, and nearly four hours more than the next closest ethnic group, Hispanics.

The audience for mobile phone-based video is somewhat different, however, with African American's leading consumption through those devices, followed by Asian users, Hispanics, and then White users.




Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Stats delivers stats headlines to your inbox twice a week. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.