Whites consume less online video than other major ethnic groups.
Asian users spend more time consuming online video content than any other ethnicity, followed by Hispanic, African American, and White users, according to data on U.S. users from Nielsen.
The audience measurement company estimates Asians spend over six hours longer watching Internet video than Whites, on a monthly basis, and nearly four hours more than the next closest ethnic group, Hispanics.
The audience for mobile phone-based video is somewhat different, however, with African American's leading consumption through those devices, followed by Asian users, Hispanics, and then White users.
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Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT