Guardian News & Media wants global customer database.
Guardian News & Media Taps Acxiom for Global Database. The multi-year contract will generate customer profiles with audience preferences and behavior. The publisher of The Guardian and The Observer says it aims "to place open journalism on the web at the heart of its strategy and drive deeper engagement with its audiences."
Acxiom recently scored a new CEO, Scott Howe, who hails from Microsoft and aQuantive.
MEC N.A. Hires Petrickova. Media agency MEC North America hired Jitka Petrickova as managing director, digital West. Petrickova was most recently VP, audience strategy and intelligence at Cadreon, where she pushed the company’s audience based planning model across the client portfolio.
NeboWeb Rebrands. Atlanta-based agency has taken the name Nebo Agency and launched a new site. It specializes in web design, development, search marketing, and pay per click advertising.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! (August 10-12) Educating marketers for over 15 years, we return to San Francisco this August with our action-packed, educationally-focused agenda that will cover every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.