Guardian News & Media wants global customer database.
Guardian News & Media Taps Acxiom for Global Database. The multi-year contract will generate customer profiles with audience preferences and behavior. The publisher of The Guardian and The Observer says it aims "to place open journalism on the web at the heart of its strategy and drive deeper engagement with its audiences."
Acxiom recently scored a new CEO, Scott Howe, who hails from Microsoft and aQuantive.
MEC N.A. Hires Petrickova. Media agency MEC North America hired Jitka Petrickova as managing director, digital West. Petrickova was most recently VP, audience strategy and intelligence at Cadreon, where she pushed the company’s audience based planning model across the client portfolio.
NeboWeb Rebrands. Atlanta-based agency has taken the name Nebo Agency and launched a new site. It specializes in web design, development, search marketing, and pay per click advertising.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT