reinvigorate-webtrends

Webtrends Acquires Real-Time Analytics Firm

  |  August 8, 2011   |  Comments

Technology tracks page views, shares, site referrers in real-time.

Webtrends has acquired Reinvigorate, a company that developed a tool to track website analytics in real-time. Webtrends bought the firm from Media Temple Ventures.

According to Reinvigorate's website, its technology permits companies to see website activity, such as page views, shares, and referrers to the site, as it's happening – rather than wait several hours or until the next day. It also has data visualization tools such as heat maps, link maps, and visitor path analysis, also in real-time.

Sean McNamara, founder and chief executive at Culver City, CA-based Reinvigorate, will relocate to Portland, OR, and assume the title, "chief architect of real-time analytics" at Webtrends, according to a Webtrends spokeswoman. Reinvigorate, founded in 2002, launched its first product in 2010, according to its website.

Other firms offering real-time analytics services include Chartbeat, Woopra and Clicky. Webtrends executives did not disclose the purchase price, number of employees at Reinvigorate, or other details of the deal.

In recent years, Web analytics companies have raced to enhance their products on several fronts. They are working to marry on-site data with information from off-site channels, as well seeking out better ways to track and monitor brand mentions on social networks.

For instance, IBM last month rolled out a product based on technologies from its acquisitions of analytics firm Coremetrics and marketing automation firm Unica. Adobe, which acquired Omniture, plans to offer a social analytics tool, in addition to its multi-channel, audience segmentation, and other tools.

Webtrends executives said they will continue to offer the Reinvigorate solution to that company's existing 3,000 customers.

ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...