reinvigorate-webtrends

Webtrends Acquires Real-Time Analytics Firm

  |  August 8, 2011   |  Comments

Technology tracks page views, shares, site referrers in real-time.

Webtrends has acquired Reinvigorate, a company that developed a tool to track website analytics in real-time. Webtrends bought the firm from Media Temple Ventures.

According to Reinvigorate's website, its technology permits companies to see website activity, such as page views, shares, and referrers to the site, as it's happening – rather than wait several hours or until the next day. It also has data visualization tools such as heat maps, link maps, and visitor path analysis, also in real-time.

Sean McNamara, founder and chief executive at Culver City, CA-based Reinvigorate, will relocate to Portland, OR, and assume the title, "chief architect of real-time analytics" at Webtrends, according to a Webtrends spokeswoman. Reinvigorate, founded in 2002, launched its first product in 2010, according to its website.

Other firms offering real-time analytics services include Chartbeat, Woopra and Clicky. Webtrends executives did not disclose the purchase price, number of employees at Reinvigorate, or other details of the deal.

In recent years, Web analytics companies have raced to enhance their products on several fronts. They are working to marry on-site data with information from off-site channels, as well seeking out better ways to track and monitor brand mentions on social networks.

For instance, IBM last month rolled out a product based on technologies from its acquisitions of analytics firm Coremetrics and marketing automation firm Unica. Adobe, which acquired Omniture, plans to offer a social analytics tool, in addition to its multi-channel, audience segmentation, and other tools.

Webtrends executives said they will continue to offer the Reinvigorate solution to that company's existing 3,000 customers.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

ClickZ

Articles written by ClickZ's staff.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...