Google-owned video sharing site enjoys fifth consecutive month of growth.
YouTube has been the fastest growing social service in the U.K. for five consecutive months, according to data from Hitwise, while traffic to Facebook appears to be subsiding.
The online measurement company said visits to Google-owned YouTube grew by 5.45 percentage points in July of this year, compared with the same month in 2010. Visits to Facebook, meanwhile, dipped by 4.46 percentage points during the same period.
Overall, Facebook continues to dominate the social networking space in terms of visits, though, accounting for a 50.14 percent share in July, followed by YouTube with a 22.54 percent share. Twitter accounted for a relatively small 3.49 percent of visits in Hitwise's social networking category, meanwhile.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT