Home  › Media › Mobile
5ml

Following Trend, Velti Launches DIY HTML5 Tool

  |  August 10, 2011   |  Comments

Tool for agencies, brands, promises easy creation of mobile sites and ads.

Mobile marketing technology provider Velti today unveiled a web-based tool allowing brands and agencies to create HTML5 mobile websites and ads using a drag and drop interface. The product, dubbed 5ml, joins a number already available in the space, including those provided by Celtra and InMobi-owned Sprout.

According to Velti, the offering should enable non-technical users at agencies and in-house brand marketers to create mobile sites and ads in minutes. As an operator of a network and exchange following its Mobclix acquisition, Velti hopes the majority of that ad creative will run across media it has sold, though the platform is available for anyone's use.

Although officially launched today, Chicago-based Draftfcb has already used the tool for a Milk Processor Education Program campaign called the "Milk Refuel Project." In a prepared statement, Patrick Moorhead, SVP, group management director of mobile platforms at the agency suggested the use of such tools could help it create mobile sites "within a matter of hours, instead of weeks."

The launch of 5ml follows a trend of self-service mobile production tools pitched at agencies. To date, mobile networks and publishers have typically handled the production process using services offered by companies such as Celtra and Sprout. As agencies and brands seek greater control over the creative process, however, they're beginning to deal with more production work themselves.

To capitalize on that trend, ad network InMobi acquired Sprout last week, and a range of mobile ad providers including Apple, Medialets, and Crisp Media have all rolled out some form of self-service creative solution to date.

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...