Redbox's Geo-Social Test Builds on Mobile Success

Foursquare campaign runs nationwide.

redbox-kioskAfter seeing thousands of Foursquare check-ins without the benefit of any promotion, Redbox will now test the geo-social marketing waters. Starting today, consumers who check in at one of its 28,700 kiosks will receive a discount code for between 10 cents and $1 off their video rental. The discount can be used immediately.

Oakbrook Terrace, IL-based Redbox’s movie rentals cost $1 per title. The promotion runs through Aug. 24 and marks the eight-year-old brand’s first location-based foray.

However, Redbox Marketing VP Amy Gibby told ClickZ News that it ran a similar discounts campaign for 10 days in May that used SMS. The company “received more than 1.5 million texts…via 400,000 unique customers,” she said.

Redbox plans to increasingly focus on location-based marketing because its audience apparently wants it. More than 6 million people have downloaded its 19-month-old iPhone/Android app, which directs them to kiosks while providing real-time movie title availability. Many of its kiosks are located near Walgreens locations, as the two companies are partners.

Meanwhile, Gibby said testing Foursquare was the next logical step in the brand’s mobile evolution. “Movies are inherently social,” she said, “making geo-social engagement a key component of our forward-looking marketing strategy.”

And its mobile mindset appears to be paying dividends. In Redbox’s most recent quarter, parent company Coinstar reported the video rental brand’s revenue grew 34.5 percent year over year to nearly $364 million.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource