SolutionSet and MediaWhiz join forces, SpotXchange heads to Australia.
Integrated marketing services provider SolutionSet and online performance marketing agency MediaWhiz have joined forces to create SolutionSet MediaWhiz. The companies said the partnership will enable each of them to fill gaps in their repertoire, creating a more "comprehensive" agency to better serve clients. The new entity will be led by a combined leadership team that will oversee a national network of offices in Atlanta, Chicago, New York City, San Francisco, Fort Lauderdale, Florida, and Albany, NY.
Online marketing management software provider Kenshoo has appointed Bridget Shea to VP, global client services.In her new role, Shea will oversee Kenshoo account management and professional services teams across the Americas, Europe, the Middle East, Africa, Australia and Asia Pacific. She was promoted from the position of VP of client services for the Americas.
Video ad network SpotXchange has launched an Australian operation, and appointed Vicki Lyon to head it up as managing director, SpotXchange Asia Pacific. The company already serves ads to the Australian market, but said it hopes to expand its presence both there and across the Asia Pacific region. Prior to her new role, Lyon launched display ad network Tribal Fusion's Australian operation.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 30, 2014
1:00pm ET/10:00am PT
October 23, 2014
1:00pm ET/10:00am PT