Home  › Social › Social Media

Sports Authority Expands Shopkick Play Fourfold

  |  August 17, 2011   |  Comments

Toys "R" Us joins a slew of major chains trialing the "walk-ins" app.

The Sports Authority is expanding its Shopkick program fourfold, while Toys "R" Us plans to test the retail-driven app this fall. Palo Alto, CA-based Shopkick announced the new developments today, while revealing usage data that may explain why it is reeling in big brands.

The one-year-old iPhone/Android app has 2.2 million users who have browsed more than 350 million items, such as product pages. According to Shopkick, they have utilized their smart phones to scan 7 million products with the app and have "favorited" more than 75,000 stores for its various partners. Fifty-nine percent of Shopkick users are women, while 85 percent are between the ages of 20 and 60 years old.

Since launching its pilot one year ago, The Sports Authority has seen foot traffic produced by the app rise by 350 percent when comparing the initial benchmark data vs. what it's currently seeing. The test ran in 104 stores in four metropolitan markets. Now, the program is being expanded to 470 locations nationwide.

Shopkick users are rewarded with specials when they walk into partner stores such as The Sports Authority. Indeed, while Foursquare has check-ins, Shopkick has "walk-ins." The app has gamification features like Foursquare and Scvngr, encouraging repeat visits to stores while earning game points. American Eagle Outfitters, Best Buy, Crate and Barrel, Macy's, Target, West Elm, HP, Intel, Kraft, Procter & Gamble, and Unilever are among the brands currently testing the GPS-enabled Shopkick app.

"We've also started to test Shopkick promotions with key brand vendors, and the early results are positive," said Jeff Schumacher, CMO of The Sports Authority in a statement. "Good ROI, a great partnership and exciting opportunities with our customers' favorite products - how could we NOT build that into all our store programs?"

Beginning in September, Toys "R" Us will offer walk-in rewards for a pilot running in Chicago, Los Angeles, New York, and San Francisco. Its sister brand, Babies "R" Us, will also participate in the four markets.


Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

2015 Holiday Email Guide

2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.

Three Ways to Make Your Big Data More Valuable

Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.