Home  › Social › Social Media
shopkick2

Sports Authority Expands Shopkick Play Fourfold

  |  August 17, 2011   |  Comments

Toys "R" Us joins a slew of major chains trialing the "walk-ins" app.

The Sports Authority is expanding its Shopkick program fourfold, while Toys "R" Us plans to test the retail-driven app this fall. Palo Alto, CA-based Shopkick announced the new developments today, while revealing usage data that may explain why it is reeling in big brands.

The one-year-old iPhone/Android app has 2.2 million users who have browsed more than 350 million items, such as product pages. According to Shopkick, they have utilized their smart phones to scan 7 million products with the app and have "favorited" more than 75,000 stores for its various partners. Fifty-nine percent of Shopkick users are women, while 85 percent are between the ages of 20 and 60 years old.

Since launching its pilot one year ago, The Sports Authority has seen foot traffic produced by the app rise by 350 percent when comparing the initial benchmark data vs. what it's currently seeing. The test ran in 104 stores in four metropolitan markets. Now, the program is being expanded to 470 locations nationwide.

Shopkick users are rewarded with specials when they walk into partner stores such as The Sports Authority. Indeed, while Foursquare has check-ins, Shopkick has "walk-ins." The app has gamification features like Foursquare and Scvngr, encouraging repeat visits to stores while earning game points. American Eagle Outfitters, Best Buy, Crate and Barrel, Macy's, Target, West Elm, HP, Intel, Kraft, Procter & Gamble, and Unilever are among the brands currently testing the GPS-enabled Shopkick app.

"We've also started to test Shopkick promotions with key brand vendors, and the early results are positive," said Jeff Schumacher, CMO of The Sports Authority in a statement. "Good ROI, a great partnership and exciting opportunities with our customers' favorite products - how could we NOT build that into all our store programs?"

Beginning in September, Toys "R" Us will offer walk-in rewards for a pilot running in Chicago, Los Angeles, New York, and San Francisco. Its sister brand, Babies "R" Us, will also participate in the four markets.

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs