Home  › Social › Social Media
shopkick2

Sports Authority Expands Shopkick Play Fourfold

  |  August 17, 2011   |  Comments

Toys "R" Us joins a slew of major chains trialing the "walk-ins" app.

The Sports Authority is expanding its Shopkick program fourfold, while Toys "R" Us plans to test the retail-driven app this fall. Palo Alto, CA-based Shopkick announced the new developments today, while revealing usage data that may explain why it is reeling in big brands.

The one-year-old iPhone/Android app has 2.2 million users who have browsed more than 350 million items, such as product pages. According to Shopkick, they have utilized their smart phones to scan 7 million products with the app and have "favorited" more than 75,000 stores for its various partners. Fifty-nine percent of Shopkick users are women, while 85 percent are between the ages of 20 and 60 years old.

Since launching its pilot one year ago, The Sports Authority has seen foot traffic produced by the app rise by 350 percent when comparing the initial benchmark data vs. what it's currently seeing. The test ran in 104 stores in four metropolitan markets. Now, the program is being expanded to 470 locations nationwide.

Shopkick users are rewarded with specials when they walk into partner stores such as The Sports Authority. Indeed, while Foursquare has check-ins, Shopkick has "walk-ins." The app has gamification features like Foursquare and Scvngr, encouraging repeat visits to stores while earning game points. American Eagle Outfitters, Best Buy, Crate and Barrel, Macy's, Target, West Elm, HP, Intel, Kraft, Procter & Gamble, and Unilever are among the brands currently testing the GPS-enabled Shopkick app.

"We've also started to test Shopkick promotions with key brand vendors, and the early results are positive," said Jeff Schumacher, CMO of The Sports Authority in a statement. "Good ROI, a great partnership and exciting opportunities with our customers' favorite products - how could we NOT build that into all our store programs?"

Beginning in September, Toys "R" Us will offer walk-in rewards for a pilot running in Chicago, Los Angeles, New York, and San Francisco. Its sister brand, Babies "R" Us, will also participate in the four markets.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Resources

Jobs

    • SEO Specialist
      SEO Specialist (HeBS Digital) - NEW YORK                             ...
    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...