AudienceScience President Jeff Hirsch to Leave Company

Kate Kaye | August 18, 2011 | 0 comments

jeffhirsch-audiencescience AudienceScience President Jeff Hirsch is stepping down. Hirsch plans to "pursue smaller entrepreneurial interests," according to a company spokesperson.

Hirsch, who came on board in 2006 as COO of the behavioral targeting firm, replaced Bill Gossman in the CEO role in 2008. At the time Hirsch served as president and CEO. Before joining what was then known as Revenue Science, one of the bigger players in behavioral targeting, Hirsch held executive positions with ValueClick and Fastclick.

Hirsch returned to the president-only position earlier this year, when the company named Jeff Pullen - then a board member - as CEO in May. Among the more significant changes under Hirsch's leadership, Revenue Science became AudienceScience in February 2009, in part to reflect the company’s shift - and the behavioral targeting sector's shift as a whole - away from publisher-side services towards a larger scale network.

"CEO Jeff Pullen and other senior AudienceScience executives will assume Hirsch's responsibilities,” noted AudienceScience in a statement.

According to the company, Hirsch will leave September 30 and his current President position will not be filled. Hirsch will still have a hand in the business, though, as he will sit on the AudienceScience board of in a non-executive capacity.

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ABOUT THE AUTHOR

Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.