A well-regarded steward of Yahoo's advertising products departs.
Dev Patel, a respected ad products executive at Yahoo, is leaving the company.
Patel joined Yahoo in 2005 through the acquisition of his startup Whereonearth, a local search company. As VP of advertiser and publisher solutions, he had oversight of, among other things, Yahoo's Smart Ads dynamic display ad product and its search retargeting offering.
Back in May, he led the expansion of Smart Ads to the Yahoo homepage. Since the homepage can receive over 100 million views a month, per comScore, the move required the company to bulk up its ad decision and serving capabilities - something it achieved through the 2010 acquisition of Dapper.
"We need to ensure our backend is hardened to deliver very strong [service] to the homepage," he told ClickZ at the time. "It's bloody important for our advertisers because they can reach a large number of users.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
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Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
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