Dev Patel, a respected ad products executive at Yahoo, is leaving the company.
Patel joined Yahoo in 2005 through the acquisition of his startup Whereonearth, a local search company. As VP of advertiser and publisher solutions, he had oversight of, among other things, Yahoo's Smart Ads dynamic display ad product and its search retargeting offering.
Back in May, he led the expansion of Smart Ads to the Yahoo homepage. Since the homepage can receive over 100 million views a month, per comScore, the move required the company to bulk up its ad decision and serving capabilities - something it achieved through the 2010 acquisition of Dapper.
"We need to ensure our backend is hardened to deliver very strong [service] to the homepage," he told ClickZ at the time. "It's bloody important for our advertisers because they can reach a large number of users.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
December 12, 2013
1:00pm ET / 10:00am PT