Arkansas shop has opened four new offices since '09.
WPP Digital has acquired Rockfish Interactive, a rapidly expanding digital shop based in Rogers, AR. ClickZ reported on the potential deal in July.
Terms of the deal were not disclosed, though according to a source close to the negotiations, WPP's initial offer was about $40 million.
Rockfish was founded in 2006 and employs about 150 people. The shop has opened four new offices since 2009, including ones in Dallas and Cincinnati. Its clients include EA Sports, Cisco, Sam's Club, Walmart, White Cloud and Tyson Foods.
Mark Read, CEO of WPP Digital, praised Rockfish as "a smart company that understands how technology is changing communications and business" in a written release. He also indicated that WPP plans to maintain the Rockfish brand.
The Rockfish deal follows on the heels of Publicis' acquisition of 51 percent of Big Fuel, a New York-based social media shop that has grown from 30 to 170 employees in the last 18 months.
Earlier this year, WPP bought a stake in F. Biz, a digital agency in Brazil. Prior to that, it wrapped up four of its digital agencies - Schematic, Bridge Worldwide, BLUE, and Quasar -into a single unit known as Possible Worldwide.
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Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT