Arkansas shop has opened four new offices since '09.
WPP Digital has acquired Rockfish Interactive, a rapidly expanding digital shop based in Rogers, AR. ClickZ reported on the potential deal in July.
Terms of the deal were not disclosed, though according to a source close to the negotiations, WPP's initial offer was about $40 million.
Rockfish was founded in 2006 and employs about 150 people. The shop has opened four new offices since 2009, including ones in Dallas and Cincinnati. Its clients include EA Sports, Cisco, Sam's Club, Walmart, White Cloud and Tyson Foods.
Mark Read, CEO of WPP Digital, praised Rockfish as "a smart company that understands how technology is changing communications and business" in a written release. He also indicated that WPP plans to maintain the Rockfish brand.
The Rockfish deal follows on the heels of Publicis' acquisition of 51 percent of Big Fuel, a New York-based social media shop that has grown from 30 to 170 employees in the last 18 months.
Earlier this year, WPP bought a stake in F. Biz, a digital agency in Brazil. Prior to that, it wrapped up four of its digital agencies - Schematic, Bridge Worldwide, BLUE, and Quasar -into a single unit known as Possible Worldwide.
Revolutionize your digital marketing campaigns at ClickZ Live San Francisco (August 10-12)!
Educating marketers for over 15 years, our action-packed, educationally-focused agenda offers 9 tracks to cover every aspect of digital marketing. Join over 500 digital marketers and expert speakers from leading brands. Register today!
Douglas Quenqua is a journalist based in Brooklyn, NY who writes about culture and technology. His work has appeared in The New York Times, Wired, The New York Observer, and Fortune.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.