Brand shows commitment to geo-social marketing.
For the next five weeks, Dunkin' Donuts is running a "Be The President Of Dunkin' Nation" campaign simultaneously on Facebook Places and Foursquare.
Consumers who check in via either app have the chance to win one of five prizes: a 50-inch LCD TV; a personalized $200 Dunkin' Donuts gift card; a "Dunkin' Nation President" T-Shirt; and a campaign-branded coffee mug.
Meanwhile, Dunkin' Donuts is also testing a nationwide check-in special on Foursquare through the end of August. It's offering users who have synced their accounts with their Amex credit cards $1 back when they spend $5 after checking in.
And, Dunkin' Donuts says it's set to premiere a six-month campaign with Electronic Arts, where the brand will appear within "The Sims Social" video game on Facebook. Players will be able to gift one another virtual cups of coffee and food items. Game players who "like" the coffee retailer on Facebook will get two virtual bonus items - a Dunkin' Donuts beach chair and a custom animation of their "Sim" enjoying a cup of the brand's coffee.
Update: The original version of this story stated Facebook Places was being phased out as a feature. According to the social site, it will remain part of the user experience.
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT