Home  › Social › Social Media
dunkin-donuts2

Dunkin' Donuts Milks Facebook Places And Foursquare

  |  August 24, 2011   |  Comments

Brand shows commitment to geo-social marketing.

For the next five weeks, Dunkin' Donuts is running a "Be The President Of Dunkin' Nation" campaign simultaneously on Facebook Places and Foursquare.

Consumers who check in via either app have the chance to win one of five prizes: a 50-inch LCD TV; a personalized $200 Dunkin' Donuts gift card; a "Dunkin' Nation President" T-Shirt; and a campaign-branded coffee mug.

Meanwhile, Dunkin' Donuts is also testing a nationwide check-in special on Foursquare through the end of August. It's offering users who have synced their accounts with their Amex credit cards $1 back when they spend $5 after checking in.

And, Dunkin' Donuts says it's set to premiere a six-month campaign with Electronic Arts, where the brand will appear within "The Sims Social" video game on Facebook. Players will be able to gift one another virtual cups of coffee and food items. Game players who "like" the coffee retailer on Facebook will get two virtual bonus items - a Dunkin' Donuts beach chair and a custom animation of their "Sim" enjoying a cup of the brand's coffee.

Update: The original version of this story stated Facebook Places was being phased out as a feature. According to the social site, it will remain part of the user experience.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...