Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July.
Games drew more ad impressions than Facebook and other mobile social apps on Millennial Media’s network in July.
Gaming apps grabbed around a third of application ad impressions on the firm’s network overall, followed by Music and Entertainment, and social apps. Games constituted 34 percent of Google’s Android application ad spend on the network in July, also.
Despite the fact that gaming applications have remained the number one application category for over a year, ad impressions in gaming apps continued to grow with a 35 percent increase month-over-month, reaching 29 percent of all application impressions in July.
As ranked by ad spend, Android represented 48 percent of the mix, followed by Apple’s 43 percent. Apple grew 5 percent month-over-month in July. Meanwhile, RIM devices trail them both, representing a considerably lower 7 percent with the final 2 percent comprised of other devices.
Millennial Media reported that Apple continued to be the leading device manufacturer on the mobile ad network last month. The iPhone maker accounted for a 26 percent share of ad impressions among device manufacturers tracked by Millennial. At around 19 percent of impressions, Samsung remained the number two manufacturer for the sixth consecutive month, growing 28 percent month-over-month.
As for operating systems, in July the Android increased 15 percent month-over-month reaching a 61 percent share of all smartphone impressions, and extending its lead among smartphone operating system ad impressions.
The mobile ad network’s impressions served to smartphones grew 5 percent month-over-month in July, reaching 68 percent of all impressions. Connected devices and feature phones each garnered 16 percent of impression share.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT