Home  › Media › Mobile
top10globalapplicationcategories

Games Still Dominate Mobile App Ad Impressions

  |  August 25, 2011   |  Comments

Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July.

Games drew more ad impressions than Facebook and other mobile social apps on Millennial Media’s network in July.

Gaming apps grabbed around a third of application ad impressions on the firm’s network overall, followed by Music and Entertainment, and social apps. Games constituted 34 percent of Google’s Android application ad spend on the network in July, also.

Despite the fact that gaming applications have remained the number one application category for over a year, ad impressions in gaming apps continued to grow with a 35 percent increase month-over-month, reaching 29 percent of all application impressions in July.

top10globalapplicationcategories

As ranked by ad spend, Android represented 48 percent of the mix, followed by Apple’s 43 percent. Apple grew 5 percent month-over-month in July. Meanwhile, RIM devices trail them both, representing a considerably lower 7 percent with the final 2 percent comprised of other devices.

Millennial Media reported that Apple continued to be the leading device manufacturer on the mobile ad network last month. The iPhone maker accounted for a 26 percent share of ad impressions among device manufacturers tracked by Millennial. At around 19 percent of impressions, Samsung remained the number two manufacturer for the sixth consecutive month, growing 28 percent month-over-month.

As for operating systems, in July the Android increased 15 percent month-over-month reaching a 61 percent share of all smartphone impressions, and extending its lead among smartphone operating system ad impressions.

The mobile ad network’s impressions served to smartphones grew 5 percent month-over-month in July, reaching 68 percent of all impressions. Connected devices and feature phones each garnered 16 percent of impression share.

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ClickZ Live San Francisco Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • Copywriting & SEO Specialist
      Copywriting & SEO Specialist (HeBS Digital) - NEW YORKJOB DESCRIPTION     JOB TITLE:         ...
    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...