Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July.
Games drew more ad impressions than Facebook and other mobile social apps on Millennial Media’s network in July.
Gaming apps grabbed around a third of application ad impressions on the firm’s network overall, followed by Music and Entertainment, and social apps. Games constituted 34 percent of Google’s Android application ad spend on the network in July, also.
Despite the fact that gaming applications have remained the number one application category for over a year, ad impressions in gaming apps continued to grow with a 35 percent increase month-over-month, reaching 29 percent of all application impressions in July.
As ranked by ad spend, Android represented 48 percent of the mix, followed by Apple’s 43 percent. Apple grew 5 percent month-over-month in July. Meanwhile, RIM devices trail them both, representing a considerably lower 7 percent with the final 2 percent comprised of other devices.
Millennial Media reported that Apple continued to be the leading device manufacturer on the mobile ad network last month. The iPhone maker accounted for a 26 percent share of ad impressions among device manufacturers tracked by Millennial. At around 19 percent of impressions, Samsung remained the number two manufacturer for the sixth consecutive month, growing 28 percent month-over-month.
As for operating systems, in July the Android increased 15 percent month-over-month reaching a 61 percent share of all smartphone impressions, and extending its lead among smartphone operating system ad impressions.
The mobile ad network’s impressions served to smartphones grew 5 percent month-over-month in July, reaching 68 percent of all impressions. Connected devices and feature phones each garnered 16 percent of impression share.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.