Home  › Media › Mobile
top10globalapplicationcategories

Games Still Dominate Mobile App Ad Impressions

  |  August 25, 2011   |  Comments

Games drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July.

Games drew more ad impressions than Facebook and other mobile social apps on Millennial Media’s network in July.

Gaming apps grabbed around a third of application ad impressions on the firm’s network overall, followed by Music and Entertainment, and social apps. Games constituted 34 percent of Google’s Android application ad spend on the network in July, also.

Despite the fact that gaming applications have remained the number one application category for over a year, ad impressions in gaming apps continued to grow with a 35 percent increase month-over-month, reaching 29 percent of all application impressions in July.

top10globalapplicationcategories

As ranked by ad spend, Android represented 48 percent of the mix, followed by Apple’s 43 percent. Apple grew 5 percent month-over-month in July. Meanwhile, RIM devices trail them both, representing a considerably lower 7 percent with the final 2 percent comprised of other devices.

Millennial Media reported that Apple continued to be the leading device manufacturer on the mobile ad network last month. The iPhone maker accounted for a 26 percent share of ad impressions among device manufacturers tracked by Millennial. At around 19 percent of impressions, Samsung remained the number two manufacturer for the sixth consecutive month, growing 28 percent month-over-month.

As for operating systems, in July the Android increased 15 percent month-over-month reaching a 61 percent share of all smartphone impressions, and extending its lead among smartphone operating system ad impressions.

The mobile ad network’s impressions served to smartphones grew 5 percent month-over-month in July, reaching 68 percent of all impressions. Connected devices and feature phones each garnered 16 percent of impression share.

ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...