Home  › Social › Social Media
ticker

Facebook's Sponsored Stories Get Game

  |  August 26, 2011   |  Comments

Ads will appear in new app ticker.

Facebook advertisers are paying for a new kind of impression when it comes to the Sponsored Stories they purchase. Their ads are now also appearing in the app ticker viewed by gamers and users of other apps on the social site.

For games like Words With Friends, Sims Social and Bubble Island, as well as apps like the career networking tool BranchOut, users will see the ads when their friends have used those games or apps. For instance, Bubble Island players may see a Sponsored Story ad for Sims Social if a friend had played the latter game. It will read: "[Friend's Name] played Social Sims." Or: "[Friend's Name] likes Amazon.com."

A Facebook rep explained in an email to ClickZ that the app ticker ads are purchased like regular Sponsored Stories, which debuted in January. "Appearing in the ticker does not change the audience target of a Sponsored Story," said the spokesperson for the Palo Alto, CA-based social giant. In other words, currently advertisers cannot buy app ticker inventory only.

Launched on Aug. 11, the ad units are only served to viewers whose friends are using games and apps on Facebook. The app ticker itself appears alongside apps, presenting a stream of a user's Facebook friends' app activity, scores, and activities.

ticker

ClickZ Live San Francisco August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...