Ads will appear in new app ticker.
Facebook advertisers are paying for a new kind of impression when it comes to the Sponsored Stories they purchase. Their ads are now also appearing in the app ticker viewed by gamers and users of other apps on the social site.
For games like Words With Friends, Sims Social and Bubble Island, as well as apps like the career networking tool BranchOut, users will see the ads when their friends have used those games or apps. For instance, Bubble Island players may see a Sponsored Story ad for Sims Social if a friend had played the latter game. It will read: "[Friend's Name] played Social Sims." Or: "[Friend's Name] likes Amazon.com."
A Facebook rep explained in an email to ClickZ that the app ticker ads are purchased like regular Sponsored Stories, which debuted in January. "Appearing in the ticker does not change the audience target of a Sponsored Story," said the spokesperson for the Palo Alto, CA-based social giant. In other words, currently advertisers cannot buy app ticker inventory only.
Launched on Aug. 11, the ad units are only served to viewers whose friends are using games and apps on Facebook. The app ticker itself appears alongside apps, presenting a stream of a user's Facebook friends' app activity, scores, and activities.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.