Back to the Future has a new installment in Buenos Aires.
Dr. Emmett Brown: Oh my God, they found me. I don't know how, but they found me. Run for it Marty!
Marty McFly: Who? Who?
Dr. Emmett Brown:Who do you think? The Libyans!
Twenty-six years after the Libyans gunned down Doc Brown for ripping off their plutonium, fans of "Back to the Future" will be interested to know the Argentineans have found him as well.
Two videos released late last week suggest the beloved time travel franchise never ended, and drive some attention to Argentina's Garbarino brand in the process. Both depict the film's bewildered mad scientist, played by original actor Christopher Lloyd, stepping from his time travel machine - a DeLorean sports car - moments after landing in the decidedly commercialized landscape of 2011 Buenos Aires. The very prominent backdrop? A Garbarino retail electronics store.
In the first, a girl speaking into her boyfriend's camera is interrupted by the DeLorean's blazing arrival in the background. The second shows the same scene as captured by a nearby security cam. As of Monday afternoon, the videos had collectively racked up more than 500,000 YouTube views.
The viral campaign was authorized by Universal Studios and production company Amblin Entertainment, according to BTTF.com, a Back to the Future fan site that supplied Garbarino with the DeLorean replica shown in the clips. The site is also hosting stills from the production shoot.
BTTF says the videos are the first two in a series for Garbarino, which was not immediately available for comment.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT