Home  › Media › Video

Garbarino Revives Doc Brown and His DeLorean

  |  August 30, 2011   |  Comments

Back to the Future has a new installment in Buenos Aires.

doc-brown-delorean-garbarino-01-1Dr. Emmett Brown: Oh my God, they found me. I don't know how, but they found me. Run for it Marty!

Marty McFly: Who? Who?

Dr. Emmett Brown:Who do you think? The Libyans!

Twenty-six years after the Libyans gunned down Doc Brown for ripping off their plutonium, fans of "Back to the Future" will be interested to know the Argentineans have found him as well.

Two videos released late last week suggest the beloved time travel franchise never ended, and drive some attention to Argentina's Garbarino brand in the process. Both depict the film's bewildered mad scientist, played by original actor Christopher Lloyd, stepping from his time travel machine - a DeLorean sports car - moments after landing in the decidedly commercialized landscape of 2011 Buenos Aires. The very prominent backdrop? A Garbarino retail electronics store.

In the first, a girl speaking into her boyfriend's camera is interrupted by the DeLorean's blazing arrival in the background. The second shows the same scene as captured by a nearby security cam. As of Monday afternoon, the videos had collectively racked up more than 500,000 YouTube views.

The viral campaign was authorized by Universal Studios and production company Amblin Entertainment, according to BTTF.com, a Back to the Future fan site that supplied Garbarino with the DeLorean replica shown in the clips. The site is also hosting stills from the production shoot.

BTTF says the videos are the first two in a series for Garbarino, which was not immediately available for comment.



pro-rank-tracker-logoPro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.


Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...