Home  › Media › Video
doc-brown-delorean-garbarino-01-1

Garbarino Revives Doc Brown and His DeLorean

  |  August 30, 2011   |  Comments

Back to the Future has a new installment in Buenos Aires.

doc-brown-delorean-garbarino-01-1Dr. Emmett Brown: Oh my God, they found me. I don't know how, but they found me. Run for it Marty!

Marty McFly: Who? Who?

Dr. Emmett Brown:Who do you think? The Libyans!

Twenty-six years after the Libyans gunned down Doc Brown for ripping off their plutonium, fans of "Back to the Future" will be interested to know the Argentineans have found him as well.

Two videos released late last week suggest the beloved time travel franchise never ended, and drive some attention to Argentina's Garbarino brand in the process. Both depict the film's bewildered mad scientist, played by original actor Christopher Lloyd, stepping from his time travel machine - a DeLorean sports car - moments after landing in the decidedly commercialized landscape of 2011 Buenos Aires. The very prominent backdrop? A Garbarino retail electronics store.

In the first, a girl speaking into her boyfriend's camera is interrupted by the DeLorean's blazing arrival in the background. The second shows the same scene as captured by a nearby security cam. As of Monday afternoon, the videos had collectively racked up more than 500,000 YouTube views.

The viral campaign was authorized by Universal Studios and production company Amblin Entertainment, according to BTTF.com, a Back to the Future fan site that supplied Garbarino with the DeLorean replica shown in the clips. The site is also hosting stills from the production shoot.

BTTF says the videos are the first two in a series for Garbarino, which was not immediately available for comment.

 

Tags:

ClickZ Live Toronto On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

Get ClickZ Media newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...