If Facebook has lost interest in taking down Groupon, Google is clearly now taking aim at the daily deals leader. The search giant is advertising its Offers initiative on its home page.
Here's the copy New Yorkers are seeing under the search box at Google.com: "$25 American Museum of Natural History tickets for $5. See today's Google Offer".
Whether or not the geo-targeted ad is being seen in other markets where Google Offers is live, San Francisco/Oakland and Portland, remains to be seen. Meanwhile, the Mountain View, CA-based company's Google Offers page is now also revealing that it plans to go into 32 new markets.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year.
Webinar attendance is free. Sign up today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
December 12, 2013
1:00pm ET / 10:00am PT