Google Promotes 'Offers' on Home Page

Christopher Heine | August 31, 2011 | 0 comments

If Facebook has lost interest in taking down Groupon, Google is clearly now taking aim at the daily deals leader. The search giant is advertising its Offers initiative on its home page.

Here's the copy New Yorkers are seeing under the search box at Google.com: "$25 American Museum of Natural History tickets for $5. See today's Google Offer".

Whether or not the geo-targeted ad is being seen in other markets where Google Offers is live, San Francisco/Oakland and Portland, remains to be seen. Meanwhile, the Mountain View, CA-based company's Google Offers page is now also revealing that it plans to go into 32 new markets.

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ABOUT THE AUTHOR

Christopher Heine is a senior writer for ClickZ News, covering social media, sports/entertainment marketing, retail, CPGs, and e-mail. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist. You can follow him via Chris_Heine on Twitter.