Campaign targets college students.
Walgreens has partnered with the rock band OK Go for a Back To School campaign that has its own dedicated Facebook page. Targeting college students in an effort dubbed "Walgreens Swag", those who "like" the brand can learn how to win backstage passes for one of the group's concerts.
If they buy two grooming/cosmetics products by clicking through to Walgreens.com, consumers are rewarded with a complimentary OK Go song download. The purchases also enter them into a chance to win the backstage passes.
Created by the digital shops Digitas and Alloy Media + Marketing, the one-week-old effort has garnered around 8,400 "likes" thus far.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.