Home  › Social › Social Media
Christopher Heine

Walgreens Rocks Facebook With OK Go

  |  August 31, 2011   |  Comments

walgreensfacebookWalgreens has partnered with the rock band OK Go for a Back To School campaign that has its own dedicated Facebook page. Targeting college students in an effort dubbed "Walgreens Swag", those who "like" the brand can learn how to win backstage passes for one of the group's concerts.

If they buy two grooming/cosmetics products by clicking through to Walgreens.com, consumers are rewarded with a complimentary OK Go song download. The purchases also enter them into a chance to win the backstage passes.

Created by the digital shops Digitas and Alloy Media + Marketing, the one-week-old effort has garnered around 8,400 "likes" thus far.

SES Toronto Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.

COMMENTSCommenting policy

comments powered by Disqus

ABOUT THE AUTHOR

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

RELATED READING

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

More newsletter options

MOST READ

  1. Top 5 Most Socially Devoted Brands on Twitter [Survey]
  2. Dunkin' Donuts Hops on Twitter's Vine for Latest Campaign
  3. 'The New Inbox': Mobile's Impact on Email Marketing and Social Media
  4. BNP Paribas Mixes Twitter and Tennis for Latest Ad Campaign
  5. 4 Marketing Buzzwords That Shouldn't Scare You

COMMENTS

UPCOMING EVENTS

WEBINARS

e-Learning Courses

Online courses for marketers at every skill level:

White Papers

Jobs

    • ACCOUNT EXECUTIVE
      ACCOUNT EXECUTIVE (BusinessOnline) - San Diego   COMPANY DESCRIPTION The digital world is rapidly evolving making it an exciting time...
    • DIGITAL MARKETING ACCOUNT DIRECTOR
      DIGITAL MARKETING ACCOUNT DIRECTOR (BusinessOnline) - San Diego https://www.smartrecruiters.com/BusinessOnline/72180171   COMPANY DESCRIPTION...
    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...
AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2013 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy