Home  › Marketing › Strategies

Responsys Opens Munich Office, Focuses on Social

  |  September 1, 2011   |  Comments

Long-time email player believes European digital market is maturing.

Responsys opened an office in Munich, Germany last week, increasing its bet that Europe will soon accelerate its digital advertising practices. The San Bruno, CA-based marketing services provider also has locations in London and Copenhagen, Denmark.

The new office will include a marketing team, sales department, accounts, and customer service staff, Scott Olrich, chief marketing and sales officer at Responsys, told ClickZ. Olrich said the location will serve not only Germany, but also nearby Switzerland, Austria and Luxembourg.

"Digital marketing and social media marketing are more sophisticated in the U.S.," he said. His company "thinks we’ll see this sophistication and maturity curve go up in Europe. Most European marketers have been executing email marketing programs with limited social media integration. As digital channels begin to evolve, we think the European market will see marketers begin taking a cross-channel approach to integrate social media into their services offerings."

While Responsys has primarily been an email services provider over its 13 years in business, as Olrich hinted, it has recently shifted to multichannel with an emphasis on social and mobile. He suggested his company was looking to fill out the location in Germany.

"A Munich office will provide [us] access to some of the top local talent in a country that’s becoming increasingly influential in the digital marketing space," he explained.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

COMMENTSCommenting policy

comments powered by Disqus

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...