Responsys Opens Munich Office, Focuses on Social

Long-time email player believes European digital market is maturing.

Responsys opened an office in Munich, Germany last week, increasing its bet that Europe will soon accelerate its digital advertising practices. The San Bruno, CA-based marketing services provider also has locations in London and Copenhagen, Denmark.

The new office will include a marketing team, sales department, accounts, and customer service staff, Scott Olrich, chief marketing and sales officer at Responsys, told ClickZ. Olrich said the location will serve not only Germany, but also nearby Switzerland, Austria and Luxembourg.

“Digital marketing and social media marketing are more sophisticated in the U.S.,” he said. His company “thinks we’ll see this sophistication and maturity curve go up in Europe. Most European marketers have been executing email marketing programs with limited social media integration. As digital channels begin to evolve, we think the European market will see marketers begin taking a cross-channel approach to integrate social media into their services offerings.”

While Responsys has primarily been an email services provider over its 13 years in business, as Olrich hinted, it has recently shifted to multichannel with an emphasis on social and mobile. He suggested his company was looking to fill out the location in Germany.

“A Munich office will provide [us] access to some of the top local talent in a country that’s becoming increasingly influential in the digital marketing space,” he explained.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource