New creatives join Tribal and Eleven in SF; Responsys opens doors in Munich.
Tribal DDB SF Names New Executive Creative Director The New York based global advertising agency has appointed Keith Ciampa as the new executive creative director for its San Francisco branch where he will be responsible for overseeing all digital work produced in the office for clients like Intel, Clorox and Microsoft. Ciampa joins Tribal DDP after working on the Yahoo! and Sprint accounts at Goodby, Silverstein and Partners for two years and serving as CD at McKinney prior to that.
Responsys Opens Munich Office Email and cross-channel marketing solutions provider Responsys has opened a new office in Munich, Germany. The company expects the large Internet population in the country to help strengthen its network.
Eleven Hires Mdavid Low as Creative Technologist Creative marketing agency Eleven Inc. announced that MDavid Low will be filling the newly created position of creative technologist in San Francisco. The position will require Low to act as a combination of tech director, art director and producer for the company. Low previously served as the senior integrated producer at BKWLD in Sacramento.
Brolik Expands Business Development Team The branding and interactive agency based in Philadelphia has added Matt Segal to its business development team. Segal will be responsible for fostering future client relationships. With 12 years of marketing experience, Segal currently acts as committee chair for Alex's Lemonade Stand Foundation and is on the board of the David B. Weiss Memorial Foundation.
AppNexus Opens Seattle Office The real-time ad platform has announced the recent opening of its Seattle office and the hiring of its first employee, Dave Osborn, who will serve as VP, Strategic Accounts where he will be responsible for fostering relationships with large Internet companies worldwide. Osborn joins AppNexus after serving as SVP at Nielsen where he was responsible for the company’s global relationship with Microsoft.
CONTEXTWEB Announces New RTB Partners The integrated digital services company has announced the addition of Adnetik, Criteo, IgnitionOne, and Netmining to its RTB Platform Partnership Program, now comprised of over 25 companies. 200 million daily impressions from over 11,000 direct publisher relationships.
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ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
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IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
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