Assignment spans mobile, social, and the all-important e-commerce channel.
New York-based Rokkan has taken over as lead digital agency for JetBlue. The assignment includes mobile, social, and e-commerce integration across channels.
Brooklyn-based Huge previously had the business, which went into review earlier this year. Rokkan has experience with airlines, having worked with Virgin America on e-commerce deployment.
Speaking with ClickZ, Rokkan CEO John Noe described his agency's differentiator this way: "We try to think really hard about the consumer. We don't want to design a website as an agency or as a representative of the brand. Being able to talk to consumers and take an approach that's going to work better - as a traveler, as a shopper, as a consumer of tacos - is what we're trying to do."
Michael Stromer, director of e-commerce and interactive marketing for Queens-based JetBlue, said in a statement, "As New York’s Hometown Airline, the Rokkan team - also based in New York - is a perfect extension of our digital brand."
Earlier this year Rokkan won digital duties for Chipotle and Stoli Vodka. It has also worked with Google, Atlantis, and Nintendo.
JetBlue made its decision as long ago as two months ago only announced it yesterday. The airline didn't immediately reply to a press inquiry.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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