Assignment spans mobile, social, and the all-important e-commerce channel.
New York-based Rokkan has taken over as lead digital agency for JetBlue. The assignment includes mobile, social, and e-commerce integration across channels.
Brooklyn-based Huge previously had the business, which went into review earlier this year. Rokkan has experience with airlines, having worked with Virgin America on e-commerce deployment.
Speaking with ClickZ, Rokkan CEO John Noe described his agency's differentiator this way: "We try to think really hard about the consumer. We don't want to design a website as an agency or as a representative of the brand. Being able to talk to consumers and take an approach that's going to work better - as a traveler, as a shopper, as a consumer of tacos - is what we're trying to do."
Michael Stromer, director of e-commerce and interactive marketing for Queens-based JetBlue, said in a statement, "As New York’s Hometown Airline, the Rokkan team - also based in New York - is a perfect extension of our digital brand."
Earlier this year Rokkan won digital duties for Chipotle and Stoli Vodka. It has also worked with Google, Atlantis, and Nintendo.
JetBlue made its decision as long ago as two months ago only announced it yesterday. The airline didn't immediately reply to a press inquiry.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Want to learn more? Join us at ClickZ Live San Francisco, Aug 10-12!
Educating marketers for over 15 years, ClickZ Live brings together industry thought leaders from the largest brands and agencies to deliver the most advanced, educational digital marketing agenda. Register today and save $500!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT