Marketing copy to appear in Russian, Korean, Thai, Portuguese, and Bahasa.
Foursquare's geo-social app is now available as a user experience and marketing platform in Russian, Korean, Thai, Portuguese, and Bahasa (Indonesian). Prior to today's announcement, the mobile app appeared in English, Spanish, French, Italian, German, and Japanese.
In an email to ClickZ News, Foursquare Erin Gleason spokesperson said "merchants have always been able to offer Specials all over the world, but it will be easier for them to get up and running in these countries now because…our business pages…will be translated."
So, marketers in 11 languages will be able to leverage Foursquare's seven types of "specials" available on the platform, with the most widely used ones being the "Check-in Special" and "Newbie Special."
In mid-June, Foursquare tipped the 10 million users mark, and Gleason has since told ClickZ News that it has "continued to experience record growth." Today, her New York-based employer lauded its global presence, as she stated that "50 [percent] of foursquare’s usage comes from outside of the U.S., and we expect to see the rate of our explosive international growth increase with today's launch."
Below are user increase statistics this year vs. 2010 for each country affected by the new languages, according to Foursquare.
Russia - 365 percent
Brazil - 360 percent
Portugal - 234 percent
Thailand - 318 percent
Korea - 140 percent
Indonesia - 160 percent
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT