Marketing copy to appear in Russian, Korean, Thai, Portuguese, and Bahasa.
Foursquare's geo-social app is now available as a user experience and marketing platform in Russian, Korean, Thai, Portuguese, and Bahasa (Indonesian). Prior to today's announcement, the mobile app appeared in English, Spanish, French, Italian, German, and Japanese.
In an email to ClickZ News, Foursquare Erin Gleason spokesperson said "merchants have always been able to offer Specials all over the world, but it will be easier for them to get up and running in these countries now because…our business pages…will be translated."
So, marketers in 11 languages will be able to leverage Foursquare's seven types of "specials" available on the platform, with the most widely used ones being the "Check-in Special" and "Newbie Special."
In mid-June, Foursquare tipped the 10 million users mark, and Gleason has since told ClickZ News that it has "continued to experience record growth." Today, her New York-based employer lauded its global presence, as she stated that "50 [percent] of foursquare’s usage comes from outside of the U.S., and we expect to see the rate of our explosive international growth increase with today's launch."
Below are user increase statistics this year vs. 2010 for each country affected by the new languages, according to Foursquare.
Russia - 365 percent
Brazil - 360 percent
Portugal - 234 percent
Thailand - 318 percent
Korea - 140 percent
Indonesia - 160 percent
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT