Marketing copy to appear in Russian, Korean, Thai, Portuguese, and Bahasa.
Foursquare's geo-social app is now available as a user experience and marketing platform in Russian, Korean, Thai, Portuguese, and Bahasa (Indonesian). Prior to today's announcement, the mobile app appeared in English, Spanish, French, Italian, German, and Japanese.
In an email to ClickZ News, Foursquare Erin Gleason spokesperson said "merchants have always been able to offer Specials all over the world, but it will be easier for them to get up and running in these countries now because…our business pages…will be translated."
So, marketers in 11 languages will be able to leverage Foursquare's seven types of "specials" available on the platform, with the most widely used ones being the "Check-in Special" and "Newbie Special."
In mid-June, Foursquare tipped the 10 million users mark, and Gleason has since told ClickZ News that it has "continued to experience record growth." Today, her New York-based employer lauded its global presence, as she stated that "50 [percent] of foursquare’s usage comes from outside of the U.S., and we expect to see the rate of our explosive international growth increase with today's launch."
Below are user increase statistics this year vs. 2010 for each country affected by the new languages, according to Foursquare.
Russia - 365 percent
Brazil - 360 percent
Portugal - 234 percent
Thailand - 318 percent
Korea - 140 percent
Indonesia - 160 percent
Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
September 9, 2015
12pm ET/9am PT
September 16, 2015
12pm ET/9am PT
September 23, 2015
12pm ET/ 9am PT